Olympic Champions Christine Ohuruogu and Darren Campbell, and World Champion and Olympic gold medal hope Jessica Ennis will feature in a new national TV advert to be launched on Wednesday 27th July, celebrating Aviva's 12-year athletics sponsorship - the longest-running athletics sponsorship deal globally. The ad aims to shows the blood, sweat and tears each athlete goes through in their intensive 24/7 preparation for the competition of a lifetime, and is released ahead of an important period of the athletics season, culminating in the World Championships in Daegu next month. It features not only Olympic Gold 400m medallist Christine Ohuruogu, Heptathlon World Champion Jessica Ennis, and former Olympian Darren Campbell; also starring are sprinters Laura Turner and Conrad Williams, Commonwealth Heptathlon Champion Louise Hazel, Wheelchair 1500m racer Danny Lucker, F54 Shot putter Danny Nobbs and World Indoor Champion long jumper Chris Tomlinson.

Christine Ohuruogu Darren Campbell Jessica Ennis Danny Nobbs Danny Lucker Aviva Athletics Olympics 2012

To celebrate their 12 year relationship with British athletics and their on-going support of British athletes, Aviva -- the insurance company -- has created a TV ad featuring Olympic Champions Christine Ohuruogu and Darren Campbell and World Champion Jessica Ennis. The ad is the insurer's first non-product led TV advertising campaign since Aviva's rebrand in 2009 and truly demonstrates the blood, sweat and tears athletes go through as they pave their way to the top. The ad also features sprinters Laura Turner and Conrad Williams, Commonwealth Heptathlon Champion Louise Hazel, Wheelchair 1500m racer Danny Lucker, F54 Shot putter Danny Nobbs and World Indoor Silver Medallist long jumper Chris Tomlinson. So, sit back and enjoy some of the best of British athletic talent going through their paces.

Aviva Athletics Jess Ennis Darren Campbell Christine Ohuruogu Danny Nobbs Chris Tomlinson

Following their recent successes at the Aviva UK Trials and Championships in Birmingham, British stars including Mo Farah, Jenny Meadows, Helen Clitheroe, Louise Hazel and Jeanette Kwakye, as well as reigning World Champion Phillips Idowu, all participated in the 2011 Aviva London Grand Prix, in front of a red-hot crowd at Crystal Palace. And Mo Farah and Jenny Meadows both laid down significant markers ahead of the World Championships in Daegu later this month, with superb victories in the 3000m and 800m respectively While Helen Clitheroe earned both a spot in the team for Daegu and the performance of the day award on Saturday, thanks to a stunning second-placed finish in the 5000m.

World Athletics Championships Daegu Aviva Athletics Mo farah Phillips Idowu Helen Clitheroe Jenny Meadows Hannah England Lisa Dobriskey

Chart-topping duo Jedward have teamed up with Olympic medallist Iwan Thomas, to encourage kids around the UK to sign up for free Aviva Startrack sessions this summer. Aviva is offering youngsters up and down the country the chance to try out athletics in a fun environment at no cost, as part of their Aviva Startrack programme - providing the next generation of British athletes a chance to get involved in the sport for free. X Factor stars Jedward are backing the scheme as they are keen athletes; competing for their local club in Ireland on a regular basis before they shot to stardom. Aviva Startrack was where World Heptathlon Champion Jessica Ennis began her athletics journey; her first steps to winning her World Championship Gold medal were taken at her first Aviva Startrack camp in Sheffield. Iwan Thomas also shows his support and belief in the programme today at the launch of the free Aviva Startrack sessions; the Olympic medallist believes that it is it is really important that kids are involved in sport in a fun and engaging way. For more information on Aviva Startrack and how to sign up for a free session go to www.uka.org.uk/academy To find out more about Aviva's Athletics sponsorship visit www.aviva.co.uk/athletics

Jedward John and Edward Athletics Aviva olympics X Factor running jumping throwing Startrack Jess Ennis

The record-breaking Aviva GB Team conquered all before them at the European Championships. And much of that success was down to their pre-tournament training camp in Portugal. But what happened when the spikes came off and the team unwound after a hard day's training? The answer is some rather heated games of table tennis, if this exclusive behind the scenes video is anything to go by!

Aviva Athletics Portugal Barcelona European Championships Behind The Scenes Chris Tomlinson Rhys Williams Martyn Rooney Martyn Bernard Perri Shakes-Drayton

Diamond Meeting

Blanka Vlasic

Olympic Champions Christine Ohuruogu and Darren Campbell, and World Champion and Olympic gold medal hope Jessica Ennis will feature in a new national TV advert to be launched on Wednesday 27th July, celebrating Aviva's 12-year athletics sponsorship - the longest-running athletics sponsorship deal globally. The ad aims to shows the blood, sweat and tears each athlete goes through in their intensive 24/7 preparation for the competition of a lifetime, and is released ahead of an important period of the athletics season, culminating in the World Championships in Daegu next month. It features not only Olympic Gold 400m medallist Christine Ohuruogu, Heptathlon World Champion Jessica Ennis, and former Olympian Darren Campbell; also starring are sprinters Laura Turner and Conrad Williams, Commonwealth Heptathlon Champion Louise Hazel, Wheelchair 1500m racer Danny Lucker, F54 Shot putter Danny Nobbs and World Indoor Champion long jumper Chris Tomlinson. For more information please go to www.aviva.co.uk/athletics

Jessica Ennis Darren Campbell Aviva athletics advert Chirs Tomlinson sport Louise Hazel Laura Turner Conrad Williams Danny Lucker Christine Ohuruogu

The Aviva GB & NI team departed for Paris ahead of the European Indoor Championships, which gets under way on Friday 4th March. The 32-strong team includes newly crowned 5000m British record holder Mo Farah, who will defend his 3000m title won in Turin in 2009; sprinter Harry Aikines-Areetey who overcame injury to secure his place with a season's best time in the 60m; and former heptathlete Kelly Sotherton, in her new role as a 400m athlete. 10 out of the 32 athletes in the team will be also making their first international senior appearance, including schoolgirl Jodie Williams; the impressive 17 year old already has a double sprint World Youth and 100m World Junior title to her name, and took her first senior title at the Aviva Indoor UK Trials and Championships in Sheffield earlier this month.

Aviva 2012 Mo Farah European Indoor Championships Paris Kelly Sotherton Athletics Harry Aikine Aryeetey Dwain Chambers sports

The 2011 AVIVA Irish Schools Cross Country was held in the National Aquatic Centre, Abbotstown, Dublin on saturday March 12th 2011. The Flat course provided great underfoot conditions which set the tone for a fast series of races. The Introduction of the Minor age group produced some fine performances from a field of mainly first year competitors. In the girls race Nadia El-Tom Power (St. Macdara's Community College) had a strong finish to win from Clodagh O'Reilly (Loreto College Cavan) and Laura Costello (Ursuline Thurles), with Ursuline Thurles winning the team from St. Macdara's.Daniel Gallagher (St. Catherine's Killybegs) was another to produce a strong finish to win the minor boys race from William Hynes (St. Attracta's Tubbercurry) and Luke Dinsmore (Coleraine AI). Colaiste Mhuire Mullingar won the team from St. Malachy's The junior boys race produced a close finish with Hugh Morgan (De La Salle Waterford) outpacing Paddy Robb (St. Malachy's) and Shane McGowan (St. Columb's Derry) for a good win. St. Kieran's College won the team from Douglas Community College. In the junior Girls catagory, Ella Fennelly (Mount Anville) produced a strong finish to outsprint her rivals on the flat ground, with Nicole Cuskelly (Killina Secondary School) getting the better of Niamh Cotter (Bantry Community College) for the minor places. Ursuline Thurles won the team from Victoria College Belfast. In the Intermediate girls race, Siofra Clerigh Buttner ((Colaiste Iosagain) took the lead <b>...</b>

Abbotstown

Myles Richardson is a star performer from Costello Technology College. He has recently won the Aviva England Athletics under 15 200m, becoming national champion. He won the with a time of 22.80s and will certainly be a name to watch out for in the future. Well done Myles, we're all really proud of your achievements!

England Athletics Myles Richardson U15 200m

Pop Sensation Jedward & Olympic Medallist Iwan Thomas Join Forces to Provide a Free Summer of Athletics - as part of the Aviva Startrack Programme

Jedward Iwan Thomas athletics Aviva Startrack sport x-factor UKA

Ambassador for the Championships Dame Kelly Holmes Inspires our Next Generation of Athletes Some of the country's most promising young athletes descend on Sheffield's Don Valley Stadium this weekend for the Aviva English Schools Track and Field Championships. Over the course of the two days, hundreds of athletes from all over England will represent their home counties and compete for medal glory at the Grand Prix style event – the pinnacle of grassroots athletics, and the largest schools athletics competition in the country, Some of the greatest names in British athletics, including Jonathan Edwards, Lord Sebastian Coe and Dame Kelly Holmes, all tasted early success as youngsters at the English Schools – as well as many current members of the Aviva GB & NI Team, including Olympic Silver medallist Phillips Idowu, Olympic Gold medallist Mark Lewis-Francis, and Commonwealth Gold and Olympic Bronze medallist Kelly Sotherton. Dame Kelly Holmes will also be attending this year's event as Ambassador of the Championships. The double Olympic Champion has fond memories from her days participating in the English Schools, and credits it with providing her the confidence and encouragement she needed to become an elite athlete and Olympic Champion – and believes the competition will continue unearthing more of our future champions. Distributed by Tubemogul.

Aviva English schools athletics track and field dame Kelly Holmes Jason gardener Sheffield don valley UKA

Former World champion and current British 400m record holder, Iwan Thomas, gives exclusive insight into the incredible pressure that the Aviva 2012 Trials will hold for athletes in an Olympic year and the mind games that go on between competitors. Thomas backs Martyn Rooney as the man to beat over 400m at Trials with the talented Chris Clarke leading a very deep chasing pack in his opinion. Back the team and watch over 750 of Britain's best athletes in action at the Aviva 2012 Trials at the Birmingham Alexander Stadium from 22nd-24th June. For tickets visit www.uka.org.uk/aviva-series or call 08000 55 60 56.

Iwan Thomas Martyn Rooney Chris Clarke 400m Aviva 2012 Trials UKA UK Athletics uka_athletics UK Athletics (Organization)

Britain's elite athletes are set to go head to head with the best from across the world at the World Athletics Championships in Daegu. To prepare for competition, the Aviva GB & NI Team have been in intensive training at their holding camp in Ulsan, as they look to deliver a strong performance less than one year away from the London 2012 Games. And gold medal hopefuls Jessica Ennis, Mo Farah, Phillips Idowu, Dai Greene and Jenny Meadows, along with the rest of the team, have talked exclusively about their hopes and expectations for Daegu.

Jessica Ennis Mo Farah Phillips Idowu Dai Greene Jenny Meadows Daegu Ulsan Athletics Aviva GB Athletes Andy Turner

Aviva are proud sponsors of Irish Schools Athletics - This is the Season Launch video for 2012, which includes interviews by Jacqui Hurley with John Foley, Chairman Athletics Ireland, Deirdre Ryan, Irish High Jumper and some emerging Irish Schools Athletes - Sarah McCarthy - Maryfield, Siofra Cleirigh Buttner - Colaiste Iosagain, Ruairi Finnegan - St Eunan's Letterkenny and Andrew Heney - Mount Temple - for further details, follow Irish Schools Athletics Association on Facebook

Aviva Irish schools athletics championships athletics Ireland jacqui Hurley John Foley 2012

Sale Sharks are pulling out all the stops ahead of Saturday's Aviva Premiership "Big Game" against London Irish at the Reebok Stadium, and called on Olympic Gold medallist Darren Campbell to lead them in a last minute speed training session. Campbell, who hails from Sale Racecourse Estate, has worked with many top sportspeople including Sharks' Mark Cueto in recent years. In this video, James Gaskell, Neil Briggs and Will Addison are put through their paces by Campbell, whilst Charlie Hodgson looked on. Premiership Rugby sponsor Aviva, who have also been supporting British athletes since 1999, arranged for Darren Campbell to give Sale Sharks a speed training session ahead of this weekend's Big Game against London Irish. Aviva has sought to form closer ties between the two sports -- and in December 2010, the Wasps players took part in a 'job swap' session with GB heptathlete Jess Ennis. To find out more about this weekend's "Big Game", where Sale Sharks take on London Irish at the Reebok Stadium, visit avivapremiershiprugby.com avivapremiershiprugby.com aviva.co.uk/athletics

aviva athletics darren campbell sale sharks rugby james gaskell neil briggs will addison london irish reebok stadium 16 april charlie hodgson

For members of the Aviva GB and NI Disability Team, this summer will most likely prove to be the most important of their careers. With that in mind, members of the team, including double Paralympic gold medallist David Weir, two-time Paralaympic medallist Shelly Woods, Paralympic gold medallist Dan Greaves, and current World Champion and World Record Holder Nathan Stephens, have spent a portion of the winter at the Aviva-funded warm weather camp in Monte Gordo, Portugal.

David Weir Shelly Woods Nathan Stephens Monte Gordo Dan Greaves Hannah Cockroft

Myles Richardson is a star performer from Costello Technology College. He has recently won the Aviva England Athletics under 15 60m, becoming national champion. He won the with a time of 7.13 and went on to also win the 200m on the second day. Myles will certainly be a name to watch out for in the future. Well done, we're all really proud of your achievements! the fastest time of the year (Feb 2011) so far and the fourth fastest in history

England Athletics Myles Richardson U15 60m

Athletics provides the bases for all sports by teaching the fundaments for running, jumping and throwing. To help ensure athletics is taught correctly and through a variety of teaching styles, Aviva launched the Aviva Elevating Athletics Fund to assist teachers, pupils and parents alike. In conjunction with the launch of the Aviva Elevating Athletics Fund, Jessica conducted an array of media interviews to raise awareness of the campaign and motivate pupils to take part in every athletics activity, regardless of their ability. We follow Jessica from her early morning radio interviews through to her TV appearances and to the launch activity itself.

sport aviva jessica ennis olympic hepthalete athletics

The world's number one heptathlete, Jessica Ennis, and reigning 400m Olympic champion Christine Ohuruogu, have launched the 2011 Aviva Series in Birmingham ahead of a busy athletics schedule next year. Jess Ennis is set to also announce which events she plans to compete in as she prepares for the European Indoor Championships in Paris. The Aviva Series will make up a substantial part of most athletes' preparations for the IAAF World Championships in South Korea next year, and will be essential in the lead up to the London 2012 Olympics. With six separate meetings around the UK, British athletes will gain valuable experience competing against the world's best athletes, as well as the thrill and expectation of performing in front of home crowds. In an important year for athletics, the Series will also provide a great opportunity for supporters to get close to the athletes, be part of their preparations, and enjoy the action as the global athletics elite head to British shores. Jessica and Christine will also detail how their preparations are going for London 2012 and what they expect from the 2011 and 2012 seasons.

jessica ennis christine ohuruogu olympic aviva series heptathlon athletics

1st) Lloyd Hilton 2nd) Sam Yates 3rd) Josh Lacey

U17 800m Birmingham NIA

Aviva GB & NI Team pole vaulter Steve Lewis and Canadian pole vaulter, Leah Vause talk about Valentine's Day, performing in the Aviva Series, their preparations for the 2012 Outdoor season and Jamaican jerk chicken!

Aviva Series Steve Lewis Leah Vause GB & NI Team Athletics Pole Vault Sport Track Field

Jess Ennis and Christine Ohuruogu had a busy day yesterday launching the Aviva Series 2011. Tickets are on sale now at ht.ly Jess appeared on ITV's Daybreak and the pair did a multitude of media duties before shooting off to the Bullring in Birmingham to try their hands at the Aviva Athletics game. You can have a go at the game yourself at ht.ly Please tell us your score! The best on the day by members of the public was 8.86! Join the conversation. Visit the official UKA Facebook Page at www.facebook.com

Jess Ennis Jessica Ennis Christine Ohuruogu Daybreak Athletics Track and field track and field game Aviva Team GB Olympics London 2012

Chart-topping duo Jedward have teamed up with Olympic medallist Iwan Thomas today, to encourage kids around the UK to sign up for free Aviva Startrack sessions this summer. Aviva is offering youngsters up and down the country the chance to try out athletics in a fun environment at no cost, as part of their Aviva Startrack programme - providing the next generation of British athletes a chance to get involved in the sport for free. X Factor stars Jedward are backing the scheme as they are keen athletes; competing for their local club in Ireland on a regular basis before they shot to stardom. Aviva Startrack was where World Heptathlon Champion Jessica Ennis began her athletics journey; her first steps to winning her World Championship Gold medal were taken at her first Aviva Startrack camp in Sheffield. Iwan Thomas also shows his support and belief in the programme today at the launch of the free Aviva Startrack sessions; the Olympic medallist believes that it is it is really important that kids are involved in sport in a fun and engaging way. For more information on Aviva Startrack and how to sign up for a free session go to www.uka.org/academy To find out more about Aviva's Athletics sponsorship visit www.aviva.co.uk/athletics

jedward interview funny fun startrack fans mad crazy singing live bad education music video running x-factor x factor show episide performance vanilla ice ghostbusters theme song television new simon footage cheryl exclusive cole minogue louie walsh judges final 2010 2011 album jedwardtv teenage dreams parody cover version audition hairstyle hair tip how to guide fan eurovision contest

As the Aviva GB & NI Athletics team prepare themselves for the European Championships in Barcelona on Monday -- we get an exclusive insight into their warm weather training camp. At Monet Gordo in Portugal, we catch up with the athletes to see their training regime and get their thoughts on their chances for Gold at the Champs

Athletics Sport GB Gold High altitude Jemma Simpson Training Ben Moreau Mo Farah Martin Williams Oxygen Faster Johanna Jameson European Championships Motivation Lee Merrien Font Romeu Aviva Red blood cells Efficiency Barcelona Competitive Medal

The Daily Telegraph School Sport Matters Awards, supported by Aviva, aim to recognise the fantastic achievements in school sport over the last school year And stars including Lee Dixon, Sally Gunnell, Iwan Thomas and Perri Shakes-Drayton, as well as the Minister for Sport and the Olympics, Hugh Robertson were on hand at Twickenham to celebrate sport and athletics at all levels in the UK.

School Sport Matters sports athletics sally gunnell iwan thomas gary lewin perri shakes drayton Goldie Sayers Ollie Smith lee dixon

The Aviva GB & NI endurance athletes set for the SPAR European Championships are making the final touches to their preparations for Barcelona in Font Romeu - a high altitude training resort in the French Pyrenees. As the team prepares for the Championships, world class athletes including Mo Farah, Jo Jackson, Chris Thompson and Jemma Simpson talk exclusively to DNA about life in the Aviva UKA endurance training camp and their own hopes for medal success. Join the conversation - visit UKA's official Facebook Page at www.facebook.com

200900 avivafrance webvideo

Chart-topping duo Jedward have teamed up with Olympic medallist Iwan Thomas today, to encourage kids around the UK to sign up for free Aviva Startrack sessions this summer. Aviva is offering youngsters up and down the country the chance to try out athletics in a fun environment at no cost, as part of their Aviva Startrack programme - providing the next generation of British athletes a chance to get involved in the sport for free. X Factor stars Jedward are backing the scheme as they are keen athletes; competing for their local club in Ireland on a regular basis before they shot to stardom. Aviva Startrack was where World Heptathlon Champion Jessica Ennis began her athletics journey; her first steps to winning her World Championship Gold medal were taken at her first Aviva Startrack camp in Sheffield. Iwan Thomas also shows his support and belief in the programme today at the launch of the free Aviva Startrack sessions; the Olympic medallist believes that it is it is really important that kids are involved in sport in a fun and engaging way. For more information on Aviva Startrack and how to sign up for a free session go to www.uka.org/academy To find out more about Aviva's Athletics sponsorship visit www.aviva.co.uk/athletics

iwan thomas interview jedward sport olympics london 2011 2012 kids children medal medalist gold 400m relay race final music video live performanc bad behaviour track games field beijing world outdoors bolt team running championships sports meet

As Britain's finest athletes compete at the World Athletics Champiosnhips in Daegu, Aviva are proud to bring you an exclusive behind the scenes video from the team training camp.

Daegu Jess Ennis Andy Turner athletics Mark Lewis-Francis Christine Ohuruogu

1 GBR Joe THOMAS 1:47.35 PB 2 GER Soren LUDOLPH 1:49.14 SB 3 RUS Ivan TUKHTACHEV 1:49.38 SB 4 COM Boaz LALANG KEN 1:49.97 SB 5 USA Duane SOLOMON 1:50.76 SB

Glasgow International Aviva Olympic 800m track and field athletics Joe Thomas welsh wales running run indoor 2012 Olympic Games Olympics Gold World

EATV speaks to European and Commonwealth Champion at 400m, and Aviva Ambassador, Iwan Thomas, at the Aviva ESAA English Schools in Gateshead.

Iwan Thomas English Schools Aviva Athletics Track and Field 400m London 2012 Olympics

Men's 400m at the Aviva International, Kelvin Hall, Glasgow on 28/1/2012

Kelvin Hall athletics Aviva UKA Glasgow UK Athletics Scotland Track Athletics (sport) Track And Field Sport