Carvel - Dumpy the Pumpkin
Carvel was founded and run by Tom Carvel for its first 60 years. In 1929, Tom Carvel built and began operating a frozen custard trailer. For Memorial Day weekend of 1934, Carvel borrowed $15 from his future wife Agnes to buy a load of frozen custard to sell to holiday vacationers. When the truck suffered a flat tire in Hartsdale, New York, Carvel started selling his custard at the site of the breakdown, the parking lot of a pottery store. Within two days, his entire stock, much of it partly melted, had been sold, and Carvel realized that both a fixed location and soft (as opposed to hard) frozen desserts were potentially good business ideas. In his first year there, he grossed over $3500. By 1937 he had a custard stand at the Hartsdale site, with a freezer which allowed him to make his own frozen custard. By 1939, gross was over $6000. The original Hartsdale store was closed on Sunday, October 5, 2008. In the early 1940s, Tom Carvel traveled, selling custard at carnivals, while his wife Agnes ran the Hartsdale location. During World War II he ran the ice cream stands at Fort Bragg in North Carolina, gaining additional expertise in refrigeration technology. He soon invented and patented his own freezer, the "Custard King", and in 1947 sold 71 freezers at $2900 each. Some of the freezer purchasers defaulted on payments on the units, and upon investigation, Carvel found that they were not running their businesses efficiently, choosing poor locations and not always <b>...</b>
Carvel Carvel Ice Cream Dumpy the Pumpkin advertnation retro commercial 1970s advertising Advert Nation
