Hollywoods modern day dusky maidens 0003

In her writings, Goldie Osuri (2008) outlines that the conventional icons of beauty in Hollywood have included the likes of Grace Kelly and Elizabeth Taylor. Many of these women embodied the iconic status, not simply because they were beautiful according to the judgements of the day, but also because a white skin colour has historically been associated with the norms of beauty. Goldie Osuri (2008) asks us to consider the ways in which the idea of beauty has become embedded in our global culture through ideas of race. Ideas that emerge from an older notion of imperialism that has joined with newer orders of empire that now connect whiteness to a state achievable by the practice of particular beauty regimes including the use of whitening creams (Osuri, 2008). For a mainstream example of whiteness, and subsequent comodification, one only needs to think of the recent debacle between singer, Beyonce Knowles and her representation by Beauty Company LOreal. LOreal's alleged advertisement altering, digitally lightening the entertainers skin so that Knowles appearance in the ad seems Whiter. LOreals deal with Beyonce in 2006 was part of a growing trend to include black women in ads for beauty products that were traditionally marketed solely to white women (Harris, 2008). Many African Americans felt insulted that LOreal felt it necessary to make Beyonces, already light, skin even paler and make her nose more Anglo because it reinforces the archaic standard of whiteness being the <b>...</b>

































