McDonald's "Weather" by Leo Burnett.mov
As well as sourcing the majority of its ingredients from the UK and Ireland, McDonald's has committed to raising awareness of the vital role of British farms. The commercial delivers on this promise with a quirky celebration of British weather and its importance to our farmers. Filmed on location in Derbyshire, Cumbria and Staffordshire at farms supplying McDonald's with organic milk, free-range eggs and potatoes respectively, it celebrates the role of the British farms which supply many of the quality ingredients for McDonald's food.
Leo Burnett Group Predictions 2009, Future Trends in Marketing
Trend Predictions Report 2009 by Leo Burnett Group. www.leoburnett.com New Realism Economic conditions will profoundly affect our cultural context moving forward. As our creative content becomes more tangible and honest in reflection, we will be forced to be more realistic about everything over the coming years. The human story will be one of value reflection and reassessment, as both our priorities and purchases are examined in light of what is truly meaningful to us. As the language of hopes and dreams is replaced by one of pragmatism and prudence, new value systems will emerge. We will be more open to expressions that are confident, secure, uplifting, connected, honest and progressive. Hyper Reality Major developments are now happening at lightning speed and changing status quos are revealed in real time with very real consequences. Governments will be judged by how they manage change and, ironically, by how much they bring about change itself has become the mantra of modern politics. Businesses will face major challenges to keep up with and evolve to meet peoples rapidly changing needs. As economies, societies and cultures are recast, the need to know whats next has never been greater. The Trust Economy Trust is set to become a critical success factor for brands in 2009. Where we place our trust is changing dramatically. In turbulent times we look to organisations that share our concerns, manage anxiety and take the lead. With the trust spectrum up for grabs <b>...</b>
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Leo Burnett McDonald's Happy Box
Leo Burnett has launched a new 60 second commercial for McDonald's, marking the start of a new "We Do Happy" campaign. The campaign is designed to re-ignite parents' latent love for McDonald's as a family destination, by reminding them of the joy and fun of the Happy Meal family experience. The TV advertisement, known as 'Happy Box' features larger than life Happy Meal boxes in unexpected locations, used as a metaphorical celebration of the joy that the Happy Meal experience offers up to kids, and parents alike. Each box takes on a different guise throughout the commercial -- a reflective box that unexpectedly spurts water; a red, furry cuddly box that vibrates when touched; a paint-me box; an inflatable spaghetti strand box which acts as a maze for kids to play hide & seek in. The ad hosts a visual feast of moments of joy, happiness and wonderment as families interact with, and react to, the surprise each box offers up. The ad ends on a warm moment shared between father and son over a real Happy Meal. We close on our new Happy Meal brand endline -- "We Do Happy". To download Dave Clark Five's Glad All Over track via iTunes click here: itunes.apple.com
Radiohead-Leo Burnett's Shelter film
Leo Burnett has created a campaign for the Homeless and Housing charity, Shelter. The 'House of Cards' campaign is designed to raise awareness of the fragility of the UK housing situation which sees millions of people being pushed to breaking point by high housing costs, which are trapping people in bad housing and causing homelessness. Multi award winning band Radiohead has donated one of its tracks, 'Videotape' from the In Rainbows album, voiceover is by Academy Award nominated actress, Samantha Morton, who herself experienced homelessness before she became famous. The film was shot by Dom and Nic from Outsider and the post-production was done by Framestore. [Everyone donated their time and services for free.]
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IKEA "Trailer" - Leo Burnett Hong Kong
This cinema ad for IKEA, produced by Leo Burnett Hong Kong, ran in select theaters before movies. IKEA demonstrates its new product line in a new, unexpected way.
Leo Burnett Worldwide "David On Demand"
A video case study outlining the success of an unprecedented social media experiment - allowing users to control the actions of a man through Twitter and view the experiment live via 24/7 video streaming through his webcam. A never before seen look into the Cannes advertising festival.
Leo Burnett Worldwide David On Demand Cannes Advertising Festival Twitter
Leo Burnett / Arc Predictions 2008, Future Trends in Marketing
Trends Predictions Report, by Ben Hourahine, Futures Editor at Leo Burnett (London). The key dynamics in culture, communication, advertising and marketing: - Mass is back (Say hello to the Swell Society). At the turn of this year online downloads were included as part of the UK Christmas pop chart for the first time ever. This trend of online popularity being institutionalized shows that mass appeal will once again define marketing attitudes. The goal is the same; reach a mass audience, the difference is how to achieve it. Say hello to the Swell Society. - Community Commerce. Community connections will become more central to business practice. Retailers will seek to bring the community further inside the store, with more coffee shops, banking services and pharmacies within supermarkets. On the other side, community connections are being used to create new businesses for established brands. - Screen Saturation. Moving forward we will see the explosion of screen-based media, with screens on the side of buses, in petrol stations, supermarkets, the home and the pocket. While the medium may remain the same, the reach, context, audience and role of the media will be tweaked. There will be more broadcast screens than ever in 2010 and things are only going to get bigger: According to Sharp, the electronics manufacturer, the average television screen size will be 60" by 2015. - Gender Reversal. More women in work and the increasing role played by men within the family will see <b>...</b>
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WWF TIGER
digital integrated campaign Advertising Agency: Leo Burnett, Moscow, Russia Creative Director: Grigory Sorokin, Mikhail Kudashkin Art Director: Vladimir Shreyder, Mikhail Derkach Designer: Vladimir Shreyder, Andrey Sergeev Producer: Gleb Glonti Account Director: Anna Evdokimova LookAtMe Account Director: Katya Bazilevskaya LookAtMe Production Manager: Katya Nazarova
FAKE IT ALL campaign by Leo Burnett Beirut
The FAKE IT ALL campaign by Leo Burnett Beirut for BPG (Brand Protection Group). It won a Silver Lions Award in the PR category for "Best integrated campaign led by PR" at the Cannes Lions Festival 2011.
Anti Counterfeit Fake Brand Protection Group Leo Burnett Beirut BPG March 15th Awards Cannes Lions Fake It All Campaign
Gandhiji Font - Leo Burnett Mumbai
This font was created by Leo Burnett Mumbai to celebrate the life and work of Mahatma Gandhi. The letters of this Devanagari font were constructed using Gandhiji's iconic glasses.
Gandhi Mahatma Leo Burnett Mumbai font Devanagari 4Q10 7+ GPC
Sidaction
Working with Sidaction, Leo Burnett has created a striking TV spot, an allegory that reminds us all of the sad reality that AIDS remains prevalent, that more investment in research is required, and that Sidaction needs your help.
Leo Burnett USA Chief Creative Officer Susan Credle on "The Interview Show" (PART TWO)
Susan Credle, the new chief creative officer for Leo Burnett USA, stopped by "The Interview Show," hosted by Mark Bazer, at The Hideout in Chicago, to discuss her life and new job, advertising in the digital age and a little "Mad Men." Next Interview Show is Dec. 4, 2009, featuring Audrey Niffenegger, Rhymefest, Stephanie Izard and James McManus.
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Tide "Fold a Stain"-Leo Burnett Mumbai
Tide cleans with such proficiency that you need just a little bit to do the trick. Therefore we created an innovative campaign to bring alive this very truth. The campaign was strategically placed in center-spreads of widely-read magazines. Through illustrations we depicted common colourful characters with big stains on their clothes. These large stains were specially fabricated by paper and carried a message on them that read 'Fold'. On following the step-wise folding of the stain the stain magically transformed into a small One- Rupee sachet of Tide. The One-Rupee Tide sachet carries only 20 gms of Tide, thereby showing aptly how a little bit of Tide, can do a lot more. The simple interaction between the reader and the campaign saw a very favorable response as they witnessed first hand the power of Tide's superior cleaning. Tide: Less does more.
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Child Abuse in Australia - Drug Addict
ASCA - Advocates for Survivors of Child Abuse. www.asca.org.au Help in the fight against child abuse. ASCA can help survivors of child abuse - contact us now. ASCA (Advocates for Survivors of Child Abuse) is a national not for profit organisation of survivors supporting other survivors. - ASCA's door is open to anyone (over 18) who feels they have suffered abuse - physical, emotional, sexual or spiritual. Through an Australia-wide support network - online, phone and face-to-face, monthly newsletter, 1300 information line (1300 657 380), and counselor-facilitated programs, workshops, awareness events and this website, ASCA helps to break down the sense of isolation and alienation many survivors feel, validates survivors' experiences and encourages trust. We have a number of psychologists/counselors who help us in our work.
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McDonald's Favourites by Leo Burnett
Created by Leo Burnett, this is an 'ode to McDonald's' and the unversality of the experience it offers everyone - from kids to teenagers to grannies to office workers to labourers and everyone in between.
Rice Krispies - Childhood is calling
Catherine Sutherland in Rice Krispies - Childhood is calling. (NOTE: I am in no way charge of this video nor the creator. I have uploaded this video for fun reasons since it was hard to find on youtube. Lastly, I would like to apologize for the clarity of this video. It was uploaded from a social website so it's somewhat not clear. I will try to upload a better version maybe in the future. Thank you!)
Rice Krispies Childhood is calling Independence Day Treats Catherine Sutherland Power Rangers Zeo Power Rangers Turbo Kat Hillard
Dubai Cares - Donation Box - Leo Burnett MENA
Leo Burnett MENA www.leoburnettmena.com
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Leo Burnett Amman recruiting
Leo Burnett Amman is looking for a Communication Executive and a Finalizer with ideally 1 or 2 years in position. If you have what it takes to join the party apply to hr@amman-leoburnett.com "song by Plastic Bertrand - Ca Plane Pour Moi" all rights reserved to their owners.
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Canon "Photochains" Case Study
This integrated campaign, created by Leo Burnett Sydney, is designed to create a new form of social networking, based on sharing the inspiration behind photographs.
Leo Burnett Sydney Canon Eos Photochains Cannes Gold Lion 2010
Johnnie Walker - Bernard Khoury Integrated - Leo Burnett MENA
Integrated - Grand Prix - Dubai Lynx 2011 Media - Grand Prix - Dubai Lynx 2011 Silver - Interactive - Dubai Lynx 2011 Describe the campaign/entry: Johnnie Walker wanted to launch a campaign to build their brand's philosophy of progress, Keep Walking. In a country where the youth continues to emigrate looking for bigger opportunities, we launched a national cause, 'Keep Walking Lebanon', to inspire people. The face of the campaign was Bernard Khoury, one of the few architects who fought for a leading innovative role in the face of the reconstruction machine that is rebuilding post-war Lebanon. Give some idea of how successful this campaign/entry was with both client and consumer: Because of high-visibility across the different channels, and the high level of engagement on the microsite, the campaign resulted in an increase in sales of 34% for Johnnie Walker Black Label, and an increase of 14% for Johnnie Walker products in general, compared to the same time frame in the previous year. With over 3000 visitors making submissions onto the site, the campaign managed to not only attract but engage their audience through an inspiring story of progress. Describe how the campaign/entry was launched and executed across each channel in the order of implementation. The campaign was revealed to major social influencers at Bernard's first architectural breakthrough, B018, a controversial nightclub that received worldwide appraise. Online, a microsite ran 6 film podcasts featuring <b>...</b>
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McDonald's Gym (English) - Leo Burnett MENA
Leo Burnett MENA www.leoburnettmena.com
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Leo Burnett Cannes Predictions Event - Cannes Lions 2008
Video Credits: Story, Illustrations, Producer & Director: Anjula Rasanga Weerasinghe Editor, Visual & Sound Effects: Amila Akalpa Perera Art Director: Danushka Kathriarachchi Camera & Lighting: Anjula Rasanga Weerasinghe Danushka Kathriarachchi Special Thanks: Ranil De Silva Subash Pinnapola Lalindra Amarasekara Ramesh De Silva Amith Asanka Subodha Shamini Gothami Malintha Thusith Bandara Marsh Dodanwala Naomi Abeysiriwardane To all the Cosmos' and rest of the buddies at Leo Burnett, Colombo. This video was created by us for the annual Leo Burnett - Cannes Lions 2008 Predictions event. Contact: Anjula Rasanga Weerasinghe Tel : +94 714 090 513 Email : everanju@gmail.com www.everanju.blogspot.com © Anjula Rasanga Weerasinghe :::
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Leo Burnett creates new ad for McDonald's "A - Z"
Leo Burnett has created the latest ad in the 'That's What Makes McDonald's' campaign. It continues to talk to parents about the quality and provenance of its food whilst also shining a light on its ongoing commitment to corporate social responsibility. The 60 second advertisement runs as a full AZ of McDonald's, celebrating the wealth of good news stories McDonald's has to share. Each letter of the alphabet tells its own McDonald's story in a fun and engaging way whilst parents, children and farmers work together on screen to bring the facts to life.
Hombase Transform Carlisle Railway Station by Leo Burnett.mov
Homebase transforms Carlisle railway station Building on their current campaign of transformations of unusual spaces, Homebase launches their newest TV commercial on Sunday 7th March. The new 60" TV commercial, by Leo Burnett London, takes the campaign in a new direction with the transformation completed for real in a working station. The work shows the main platform area slowly metamorphosising from a bland and tired environment to one where a bridge becomes a rainbow of paint, we see a giant chandelier of lights and a platform becomes a garden complete with everything from loungers to barbecues. Providing a canvass that displays Homebases huge range of products, the commercial shows how anywhere can be made wonderful and homely. The integrated campaign also includes PR, digital and a cross channel media partnership and community engagement programme. The transformation of Carlisle station is part of a programme to "transform the nation". As part of the campaign, Homebase are launching a competition to change a local community, as nominated by the public on www.lovehome.co.uk/transform. Given the 7000 people on Facebook who wanted to make the Carlisle station changes permanent, there is likely to be some calls for stations across the UK to be part of those nominations.
McDonald's "Dip Dip Nuggets"
Oversized bowls of dipping sauce sit at the base of the elevator banks in one of Shanghai's most popular shopping malls. As each elevator descends, nuggets lower into the sauce.
Leo Burnett China / Shanghai mcdonald's Dip Dip Nuggets 7+ 1Q11 GPC
Leo Burnett Beirut: STOP THE SUFFERING - Procter & Gamble, Pert Plus Shampoo - GOLD, Dubai Lynx 2009
Leo Burnett Beirut: STOP THE SUFFERING - Procter & Gamble, Pert Plus Shampoo - GOLD, Dubai Lynx 2009
