"As part of the Tailored by England campaign to celebrate the launch of the new England kit. Umbro has partnered with contemporary youth magazine, Vice, to identify England's Tailored Heroes - eleven rising stars of English culture who are influencing, shaping, and being shaped by, Capellos new era of England. This movie follows Mahta Hassanzadeh, a magazine editor, aged 20 from London. Check out the newly launched England Home kit at www.umbro.com For the new England Away kit, check out www.umbro.com

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check out for more behind the scenes on www.KidsOfGrime.com Directed and edited by Verena Stefanie Filmed by Verena Stefanie and Mahta Hassanzadeh

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"As part of the Tailored by England campaign to celebrate the launch of the new England kit. Umbro has partnered with contemporary youth magazine, Vice, to identify England's Tailored Heroes - eleven rising stars of English culture who are influencing, shaping, and being shaped by, Capellos new era of England. Football is a part of English culture, even if you know nothing about it, you had better pretend to otherwise no one will talk to you and kids will throw stones at you in the street. Check out the newly launched England Home kit at www.umbro.com For the new England Away kit, check out www.umbro.com

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"As part of the Tailored by England campaign to celebrate the launch of the new England kit. Umbro has partnered with contemporary youth magazine, Vice, to identify England's Tailored Heroes - eleven rising stars of English culture who are influencing, shaping, and being shaped by, Capellos new era of England. This movies follows James Tanner from Crystal Vision's London art collective. Check out the newly launched England Home kit at www.umbro.com For the new England Away kit, check out www.umbro.com

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