
enviableworkplace.com Search INNOVATION in the amazon.co.uk business book section and you'll find 43113 results; including a book on why most companies fail at innovation, that we reviewed on EW last year. However, search IMITATION and you get 3300 books, roughly 13 percent of innovation's results. This is our interview with Oded Shenkar, the author of Copycats, the number one book that comes up when searching the uncool, unpopular side of going to market, imitation. So why is it that innovation is so sexy to talk about in the workplace while it is unpopular to copy and imitate others? Is being an excellent copycat, a connoisseur of proven business ideas, bland? Oded starts off the five minute interview saying: "If innovation is cool, than imitation is worse than the opposite; to many people this is an insult." More on the link above.
Oded Shenkar
Imovation
imitation
innovation
copycats