
Rob Beeler Vice President, Content & Media, AdMonsters AdMonsters' Rob Beeler will moderate a conversation between Dave Katz, MD of Ybrant Digital, and Tom Bowman, VP Sales Operations for BBC Worldwide that is sure to generate some controversy. Topics will touch on how online advertising has evolved and what the future holds. Specifically, they will examine the impact of the new market-driven economy on publishers, who owns--or should own--audience data, and how buyers and sellers can work together the maintain growth in online advertising. Together they will try to identify ways in which business leaders throughout the ecosystem can leverage operations and technology to increase profit and profitability. Tom Bowman VP Strategy & Operations Global Advertising Sales, BBC Worldwide Tom heads the team who advise internal clients and stakeholders across all BBC Worldwide's platforms. These include BBC Global Channels and BBC World News on TV, online with the BBC's international ad funded website BBC.com and its corresponding international mobile site. The team advises internal clients on ad sales strategy and is also responsible for Sales Operations and Custom solutions across TV, digital and mobile. Tom joined BBC Worldwide in November 2007 as the Vice President of International Advertising Sales for BBC.com. Prior to joining BBC Worldwide, Tom held a number of commercial roles at MSN including leading the global sales team, opening new markets and heading up the EMEA sales <b>...</b>
admonsters
ad ops
ad operations
OPS
BBC Worldwide
Dave Katz
Tom Bowman