Prosumer - Experience is the new reality
Man is God. He is everywhere, he is anybody, he knows everything. This is the Prometeus new world. All started with the Media Revolution, with Internet, at the end of the last century. Everything related to the old media vanished: Gutenberg, the copyright, the radio, the television, the publicity. The old world reacts: more restrictions for the copyright, new laws against non authorized copies. Napster, the music peer to peer company is sued. At the same time, free internet radio appears; TIVO, the internet television, allows to avoid publicity; the Wall Street Journal goes on line; Google launches Google news. Millions of people read daily the biggest on line newspaper. Ohmynews written by thousands of journalists; Flickr becomes the biggest repository in the history of photos, YouTube for movies. The power of the masses. A new figure emerges: the prosumer, a producer and a consumer of information. Anyone can be a prosumer. The news channels become available on Internet. The blogs become more influential than the old media. The newspapers are released for free. Wikipedia is the most complete encyclopedia ever. In 2007 Life magazine closes. The NYT sells its television and declares that the future is digital. BBC follows. In the main cities of the world people are connected for free. At the corners of the streets totems print pages from blogs and digital magazines. The virtual worlds are common places on the Internet for millions of people. A person can have multiple on <b>...</b>
The Making of Toshiba Timesculpture (Bullet time)
Behind the scenes of the world's first timesculpture TV ad, created by Toshiba. See the result: www.youtube.com See more: www.toshiba.co.uk
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Toshiba Timesculpture Advert (Bullet time)
The world's first timesculpture advert, from Toshiba. See more and redefine what you watch at www.toshiba.co.uk/upscaling. Best viewed in high quality. Soundtrack: Air War, Crystal Castles See the making of Toshiba timesculpture at www.youtube.com
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Volkswagen - Electrician
Description / Synopsis Showing professionals in absurdly dangerous situations: an electrician repairing a dilapidated electrical board with his feet in an aquarium, a butcher going through the cold room on a monocycle surrounded by sharp meat-hooks, a building site worker wearing a long boa scarf ready to get caught in the gears of his machine... Context Volkswagen Commercial Vehicles has been campaigning for a number of years to provide better safety to professional road users by offering, as standard on the whole range of its vehicles, ABS, driver's airbag and speed control. This represents a higher level of specification than is normal in the commercial sector. Until now, Volkswagen Commercial Vehicles paid homage to professionals by highlighting the dangers they may face in their daily activities. Philosophy/Solution But this year, the Brand and DDB Paris have chosen to create a veritable campaign to encourage responsibility. The objective: remind professionals the risks they take on the road by choosing a vehicle that is certainly cheaper but under-equipped in terms of safety. The creation at this point had to address a simple problem: how, with this message, not to appear arrogant or lesson-giving but rather remain close and understanding with users? In other words, how to stop responsibility appearing as a synonym of culpability? Description / Synopsis Showing professionals in absurdly dangerous situations: an electrician repairing a dilapidated electrical board <b>...</b>
Guiness Domino
Most expensive ever Guinness advert features large-scale domino game. Directed by Nicolai Fuglsig of Sony Bravia 'Balls' fame, it is a celebration of community. The advert was shot on location in a remote side village called Iruya, in the Salta region of northern Argentina, with a population of around 1000 people. Toppling items included: 6000 dominoes, 10000 books, 400 tyres, 75 mirrors, 50 fridges, 45 wardrobes and 6 cars. (
The Adventures of Captain Marvel
The Adventures of Captain Marvel was a film released in 1941, broken into 12 episodes, known as a serial. Every week, a new episode would be released in the theaters. Captain Marvel, aka Shazam, is often called "The World's Mightiest Mortal." Credits: Justin Salvato www.boxing4free.com
Sidestepper - Deja
Great video, shot on the streets of Bogota, (en la septima con Jimenez, en San Victorino). An excellent band with an excellent sound, blending Cumbia, Ritmos Colombianos, Bass N' Drum, Reggae, Son Cubano and Salsa. The grandmaster of the whole thing is Richard Blair, Teto Ocampo and Iván Benavides (from La Provincia and fuckin' cool Bloque) play cool licks and write/sing. www.sidesteppers.com
Coca-Cola - Psyop Happiness Factory
"Psyop Makes Happiness Factory" Psyop just produced this incredible CG animation Coca-cola spot. Credits: Agency: Wieden + Kennedy, Amsterdam Creative Directors: Hunter Hindman, Rick Condos Account Team: Stephen Corlett Producer: Darryl Hagans & Tom Dunlap Assistant Producer: Matt Kendall
Detective Stripes - Paper Toy (Making - DIY)
www.detectivestripes.com Launching Detective Stripes with a Paper Toy
Everybody's Free (to wear sunscreen)
Originally, this was a messagem from a Brazilian ad agency Demi9 - DDB Brazil. The music is also called Sunscreen (from Baz Luhmann).
Orange - Blackout
TITLE: "Blackout" AGENCY: Mother CITY: London PRODUCTION COMPANY: Independent Films, Biscuit Filmworks ADVERTISER: Orange BRAND NAME: Orange BUSINESS SECTOR: Telecommunications Services COUNTRY OF PRODUCTION: United Kingdom LANGUAGE: English TYPE: Television & Cinema LENGTH: 60 seconds TAGLINE: the future's bright AWARDS: International ANDY Awards, 2006 (Silver) for Music - Best Use of Existing International ANDY Awards, 2006 (Silver) for Cinematography D&AD Awards, 2006 (Yellow Pencil) for TV & Cinema Crafts / Cinematography
Careerbuilder.com - Pen (Cramer-Krasselt)
Title "Pen" Agency Cramer-Krasselt Co. City Chicago Advertiser Careerbuilder.com Brand Name Careerbuilder.com Campaign Name Monkeys (See the campaign) Country of Production United States Language English Type Television & Cinema Length 30 seconds Tagline A better job awaits. Awards EFFIE Awards, 2006 (Gold) for Internet Services
Renault - Twice the Va Va Voom
Title "Twice the Va Va Voom" Agency Publicis City London Advertiser Renault Brand Name Renault Product Name Clio Business Sector Cars Date of First Publication 10/2005 Market United Kingdom Country of Production United Kingdom Language English Type Television Length 60 seconds
Vaseline - Sea Of Skin
Your skin is amazing. All 800 million cells of it. It's your waterproof barrier. Your defense against disease. It's how you sense and adjust to your surroundings. It constantly grows and replaces itself. When you're hurt, it heals itself. For years we've marveled at skin and have developed products to help keep it amazing
A Vision of Students Today
a short video summarizing some of the most important characteristics of students today - how they learn, what they need to learn, their goals, hopes, dreams, what their lives will be like, and what kinds of changes they will experience in their lifetime. Created by Michael Wesch in collaboration with 200 students at Kansas State University. Music by Try^d: tryad.org Download higher quality wmv: www.mediafire.com mov version: www.mediafire.com More information: mediatedcultures.net This work is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 3.0 License. So you are welcome to download it, share it, even change it, just as long as you give me some credit and you don't sell it or use it to sell anything. (less) Author: Mike Wesch / USA
Mates - Vibrating Condom Ring
The "vibrating condom ring" ad, created by Claydon Heeley Jones Mason, promotes Mates new product. Creative directors on the spot were Dave Woods and Pete Harle, the copywriter was Kristian Wheater and the art director was Simon Haselhurst. Media planning and buying was handled by PHD digital arm PHD-iq and Charming Carl was the production company. The viral will be sent (throught e-mail) to 100000 UK consumers aged 25-35, and in other countries...
MassiveGood - Masterpieces
SPIKE LEE, SAMUEL L. JACKSON, SUSAN SARANDON, MARY J. BLIGE, PAUL AUSTER, Dr. BRIAN GREENE AND PRESIDENT BILL CLINTON FOR MASSIVEGOOD. The film MASTERPIECES created by the independent agency FRED & FARID PARIS, working with TBWA\ Paris for the launch of MASSIVEGOOD, is an illustration of how several simple acts add up resulting in a great change. Directed by: Spike Lee Production House : 40 Acres and a Mule
MASSIVEGOOD FRED&FARID SPIKE LEE SAMUEL L JACKSON SUSAN SARANDON MARY J BLIGE PAUL AUSTER BRIAN GREEN BILL CLINTON
La Casa de Las Palabras
A short clip in Spanish exploring the relationship between love and words, between the right and left side of our brains and between our memories and what caused them. Concept and Words: © Jesús Encinar 1999 Music: Pablo Salinas on a variation from Holst, The Planets Graphic Design: Wolff Olins (by Pato, now at bolaextra.com)
Delichoc - Cinderella (Cendrillon)
Title "Cinderella" Original Title "Cendrillon" Agency Marcel République City Paris Production Company: Partizan Midi Minuit Advertiser Délichoc Brand Name Délichoc Business Sector Biscuits, Bread, Crispbread Campaign Name So Much Chocolate, You Don't Need Love (See the campaign)
Banco Hipotecario - Dueños
CLIENT: Banco Hipotecario COUNTRY: Argentina AGENCY: Madre Buenos Aires SPOT: Dueños
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