BoostCTR powers leading advertisers and agencies to optimize ad content at SES NY

Byron Gordon, SEO-PR, interviews David Greenbaum, BoostCTR, (www.boostctr.com) on the exhibitor floor at SES New York 2012. BoostCTR's primary mission is to improve PPC ad copy for its clients. Boost CTR has a two part solution for accomplishing this task. First, Boost CTR has a network of more than 500 expert copy writers. Second, Boost CTR has its own proprietary software that coordinates the activities of its writers. The software coordinates where the best opportunities exist for the writers to optimize their content and it creates a workflow for creating competitions that pit writers against each other and report on the value that Boost CTR provides. Boost powers leading advertisers and agencies to optimize ad content across search and social networks. The first comprehensive and systematic approach to optimizing ad content, The Boost Method combines proprietary technology with its network of 500+ expert copywriters to deliver highly effective, performance-driven ad copy at scale. With a growing customer base of 200 leading SEM advertisers and $250 million in ad spend under its belt, Boost increases click-through rates and conversions by more than 30%. The proprietary Boost Method harnesses the expertise of a network of more than 500 expert ad copywriters to deliver the best ad copy possible. After identifying ad copy that needs optimization, advertisers launch a contest for Boost's community of experienced professionals, who compete to write the most high-performing <b>...</b>
boostctr Boost CTR David Greenbaum ad copy ppc ad spend click-through rate advertisers cpc cost per click advanced technology optimization writers workflow CTR proprietary technology performance-driven ad groups online advertising ses new york nyc 2012 skus optimizing marketing agencies powers










