In the new Up to SPEED host Lauren Bohlander looks at the IRL brand Attributes. Speed, Technology, Innovation, Green and Diversity.

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Personal Branding: From William Arruda at Reach Personal Branding. What's the color of your personal brand? Just as companies use color to express their brand attributes, you can benefit from the power of color. Find out what color best communicates your personal brand attributes.

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Personal branding - green - does green best represent your personal brand attributes? Find out in this video from William Arruda at Reach Personal Branding.

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Personal branding requires having a brand identity system. Color is an important part of your personal brand ID system. Is blue the best color to represent your personal brand attributes? Find out with this personal branding video from William Arruda at Reach Personal Branding.

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Personal branding and color: Color is an important part of your personal brand identity system. Is purple (violet) the color of your personal brand? Does it represent your personal brand attributes? Find out in this video from William Arruda at Reach Personal Branding.

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Personal branding and color: Color is an important part of your personal brand identity system. Is orange the color of your personal brand? Does it represent your personal brand attributes? Find out in this video from William Arruda at Reach Personal Branding.

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Personal branding and color: Color is an important part of your personal brand identity system. Is red the color of your personal brand? Does it represent your personal brand attributes? Find out in this video from William Arruda at Reach Personal Branding.

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Personal branding and color: Color is an important part of your personal brand identity system. Is yellow the color of your personal brand? Does it represent your personal brand attributes? Find out in this video from William Arruda at Reach Personal Branding.

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Given the quality promise of the brand and having furthered their global reputation for modernity, innovation and efficiency, Miele sought to engage customers and dealers with a different approach that enabled everyone see, hear, feel and smell the quality of the product in an environment that placed the products into a relevant context. The combined experience of these senses is enhanced with the opportunity to taste food prepared on-site using the appropriate combination of Miele equipment. To provide this experience, Miele first created Galleries, or shop in shop concepts in stores in key cities across the world to showcase their brand and their products. The newest of this form of customer engagement is at their Dutch headquarters in Vianen where Miele has created an Inspirience Centre. This is an exclusive showroom which presents a selection of Miele products and provides an ideal opportunity to inform and educate visitors by providing an enhanced retail experience that emphasizes all of the key brand attributes Miele has crafted into its products for many years.

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Watch as Artyarns, a small manufacturer of hand-painted yarn, begins identifying brand attributes and business objectives to best promote their product with help from NYC-based branding agency OFFICELAB. For more web series and to help jumpstart your rebrand, check out OPENForum.com/projectrebrand.

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Follow Gillette Venus: @GilletteVenus on Twitter Gillette Venus on Facebook www.gillettevenus.com http Venus ProSkin MoistureRich Razor has shave gel bars enhanced with a triple blend of body butters, which create a layer of protection for your skin with every stroke. Plus, it features the trusted Venus three-blade technology for an ultra-close shave; our rounded, pivoting head for those hard-to-reach places; and an ergonomic handle for great control in wet, soapy environments. BRAND ATTRIBUTES - #1-selling female shaving brand globally - Dramatically enhances the female shaving experience. - Offers every woman smooth, beautiful skin so she can look and feel like a goddess Disclaimer: I received this product complimentary to test through Influenster's VoxBox program

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The next step for IDBI Bank after the 2008 campaign was to define the brand attributes and showcase what it has to offer to the consumers. Therefore here we showcase how the Bank partners its clients by offering them more though their Savings Account.

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Ever get tired of hearing us talk about web design and just want to see us work? Then this is the show for you then! Today's episode is a preview of the type of bonus content memebers of the ThisWeekIn Web Design Producers Program will see monthly. With today's episode we get a shot of Illustrator-fueled design adrenaline as Jose jumps in the designer's hot seat and demonstrates tools, techniques, and his own unique approach to designing a web site. With this episode you truly can watch an expert work! 00:00 Introduction 02:06 The benefits of joining the ThisWeekIn Web Design Producer's Program 02:49 Jose talks about his unique approach to design decisions 04:30 Setting goals and expectations for every design session 06:45 The best designers understand the subject matter intimately 08:40 Timeboxing and setting up the Backlog 12:00 Expert tips for working in Illustrator 16:00 Setting up the page in Illustrator for the fold 17:25 Using grids and the importance of setting them up early 18:30 Why use Illustrator rather than Photoshop for the design phase? 28:35 References: competitors, colors, and typography 32:00 Color decisions 34:15 Going back to the Brand Attributes in the Workbook 36:30 Exploring typography 42:00 Designing a color system between work, play, and life 44:30 Creating a subsystem for the shows based off the network identity 48:00 Designing the typography system 52:00 Prioritizing the content over the design 56:00 Comparing use of gradients in competitors <b>...</b>

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Watch Jose & Aure work, as they demonstrate various wireframing techniques as they break down the ThisWeekIn website. 00:50 Introductions and the show tagline. Business, Technology, Marketing, and Design versus Watch Us Work 01:20 Welcome Sherryl Anderson, our first Executive Producer! 2:45 Announcing a new Groop Skool event 07:00 When woking on wireframes do you manipulate one concept and iterate, or do you start with multiple concepts and assemble elements from the various ideas? 07:48 Redesigning art Center College of Design's site 09:00 Designing with "the Wedge" in mind 09:31 How do you integrate graphics direction while wireframing? 10:33 Do you begin with a set of templates when wireframing? 12:35 Have you considered using InDesign for web layouts? 14:25 Do you user-test wireframe sketches? 17:37 When do you bring in your clients for wireframe reviews? 19:28 The importance of insurance for designers 25:35 Aure demonstrates Illustrator for wireframing 27:00 Sketching out the ThisWeekIn ecosystem 29:00 Discovering the need for a viewer Assessment tool within the ThisWeekIn website 33:55 Brainstorming methods for assessing viewers needs 39:40 Jose references back to the Workbook to remind the client of the brand attributes 42:13 Creating user profiles that matter 46:44 Jose reinforces the strategy of always referencing the Workbook to guide planning with the client 49:45 Designing the show page 56:00 Looking at the wireframe from the perspective of our user profiles <b>...</b>

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As part of the brand's advertising, Jack Daniel's has also focused on developing ads that demonstrate the brand alignment with key sponsorship agreements. In this case its Jack Daniel's close sponsorship of Rodeo, a sport epitomising some of the core brand attributes that Brown Forman have discussed as being at the centre of the brand: masculinity and independence. It's also no coincidence that there's a liberal dash of the gunfighter, Wild West myth thrown into the bargain for good measure.

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Follow Vitabath: @Vitabath on Twitter Vitabath on Facebook Vitabath: www.myvitabath.com Influenster www.influenster.com For more than 50 years, consumers have trusted the Vitabath brand for unparalleled skin cleansing and conditioning. Vitabath's quality ingredients and rich fragrances indulge the senses and nourish the skin, resulting in a relaxing, yet invigorating, at-home spa experience. In 2011, Vitabath is revitalizing its brand with the introduction of a new moisturizing body wash line with a wide variety of fresh, playful fragrances. All of the products in Vitabath's newest collection of sulfate and paraben free body washes boast a moisturizing formula that leaves skin feeling clean, refreshed and vibrant. Featuring a nourishing blend of Vitamins A, B3, B5, C and E, as well as an antioxidant superfruit blend, the Fragrance Collection moisturizes and revives skin with its rich, luxurious lather. The Fragrance Collection body washes retail for $9.99 or less each at myvitabath.com and at ULTA Beauty, Harmon Discount, Stages, Duane Reade, Fred Meyer and Bed Bath & Beyond stores. These playful new body washes offer women four unique, youthful fragrance profiles, including Spa Day In Bloom Fruit Fanatic Cupcake Couture BRAND ATTRIBUTES: - Vitamin A, B3, Pro-Vitamin B5, C, & E - Sulfate & Paraben Free - Antioxidant Rich Superfruit Blend of Acai, Goji, Coffee Fruit, Noni, Pomegranate, Green Tea & Mangosteen - No Petro-Chemicals or Triclosan - Free of propylene glycol, DEA <b>...</b>

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Professor Andrew Ainslie and student Garrett Sonnier suggest ways of measuring subjective attributes of brands. Visit UCLA Anderson School of Management www.anderson.ucla.edu Click here for more faculty videos from UCLA Anderson School of Management www.anderson.ucla.edu

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www.berlincityhondame.com Berlin City Honda, 255 Maine Mall Road South Portland, Maine 04106 Tel # 207-774-1429 If you are considering a Toyota Sienna you should look at the Honda Odyssey. The Honda Odyssey has many advantages over the Sienna. The Odyssey has ACE body structure that wraps you in a protective environment during a collision, better fuel economy and higher resale value. Test drive a Honda Odyssey today at Berlin City Honda of Portland. Explore the opportunity of leasing or buying a Honda with Sales Associate Joe Thibodeau. Review all of our options today. Berlin City Auto Group has been servicing and selling new and used vehicles all around New England for over 30 years. Berlin City Auto Group services and sells Honda, Toyota, Nissan, Kia, Ford, Chrysler, Jeep, Dodge, Lincoln and Lexus. No questions return policy, price guarantee, and door to door delivery are Berlin City Auto Group's brand attributes.

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Hip Hop artist Mac Miller discuss his upcoming project and also plans for Most Dope. -- -------------------------------------------------------------------- Follow Us on Twitter: V6M.tv = twitter.com/​V6Mtv Vizion House = twitter.com/​VizionHouse 6mic Films = twitter.com/​6micFilms Majico Entertainment = twitter.com/​MajicoEnt Anthony Almanzar = twitter.com/​AnthonyAlmanzar -------------------------------------------------------------------- V6M (Vizion House TV + 6mic Films + Majico Entertainment) Press Release V6M {Vizion House TV + 6mic Films + Majico Entertainment}, with its insurmountable network, continues to reach new heights. What the V6M have sought after to do, is to bring quality video and a great experience to the music video market in New Mexico. It is essential for the company's success that the connection of all genres of music are reached. V6M is investing in a new areas of marketing that is centered around the people of Albuquerque. The new venture shows the team commitment to continually improve marketing through the new motto , "Keep Rolling." V6M marketing will take on corporate as well as a grassroots approach in efforts to connect with as many talented artists/groups in the City of Albuquerque. What sets V6M sets us apart from the rest of the industry is that they offer the total entertainment package and distribution blast for each music video campaign. The campaign first launched with Miami artist, Joey Hustle, which has reached fans/clients <b>...</b>

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www.berlincity.com Berlin City Honda, South Portland, Maine The benefits of owning a Honda Fit. Honda Fit on Sale at Berlin City Honda of Portland. All New Honda Fit Models available here at Berlin City Honda of Portland in a wide range of colors and models. Stop in today for a test drive. Berlin City Auto Group has been servicing and selling new and used vehicles all around New England for over 30 years. Berlin City Auto Group services and sells Honda, Toyota, Nissan, Lexus, Kia, Ford, Chrysler, Jeep, Dodge, Lincoln. No questions return policy, price guarantee, and door to door delivery are Berlin City Auto Group's brand attributes.

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You are building relationships -- not just sharing brand attributes. You are a person, be it a celebrity, a blogger, CMO, or college grad. At the end of the day, your personal brand is only as good as the person behind it, and your relationships. The world's strongest brands have both the strongest admirers and strongest opposition. Not everyone will like you. People will envy you. But that's OK because people will also respect you and love you for creating a contagious energy.

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Zodiak Rights, the former rights divisions of RDF Media Group and Zodiak Entertainment, have inked their first enhanced acquisition deal with Nickelodeon for a new preschool animated property Tic Toc House to air on Nickelodeon channels around the world including Nick Jr in the US and UK. As part of this pre-sale acquisition, Nickelodeon will have creative input into the series. Tic Toc House is a unique mix of slapstick-driven entertainment and light touch education which enables kids to laugh as they learn. Produced by The Foundation, part of Zodiak Media Group, and FunnyFlux Entertainment, this new preschool 52x11' animated series is based on an ensemble of cartoon characters that live on the other side of the Tic Toc Clock. Each episode focuses on the familiar patterns of everyday life, allowing children to explore the concept of time in a fun and engaging way. The series, which is currently in production, will air globally on Nickelodeon from 2012. Nigel Pickard, Group Director Kids and Family Entertainment, Zodiak UK comments: "Tic Toc House is a new and unique series which takes TV animation for pre schoolers to a new level. The look, feel and content of the show will be simultaneously traditional and contemporary, which will have broad appeal. We are excited to be diversifying our portfolio and producing our first fully animated series in partnership with FunnyFlux Entertainment. With Nickelodeon's creative input and as our global broadcast partner, I am sure the <b>...</b>

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www.berlincityhondame.com Berlin City Honda, 255 Maine Mall Road South Portland, Maine 04106 Tel # 207-774-1429 If you are considering a Toyota RAV4 you should look at the Honda CRV. The Honda CRV has many advantages over the Rav4. The CRV has ACE body structure that wraps you in a protective environment during a collision, better fuel economy and higher resale value. Test drive a Honda CRV today at Berlin City Honda of Portland. Explore the opportunity of leasing or buying a Honda CRV with Sales Associate Keith Schram. Review all of our options today. Berlin City Auto Group has been servicing and selling new and used vehicles all around New England for over 30 years. Berlin City Auto Group services and sells Honda, Toyota, Nissan, Kia, Ford, Chrysler, Jeep, Dodge, Lincoln and Lexus. No questions return policy, price guarantee, and door to door delivery are Berlin City Auto Group's brand attributes.

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In 2009, Deloitte launched an internal campaign ("SIMPLI Deloitte") highlighting the 6 most important attributes that represent our firm and employees in Thailand. These attributes can be recognized through our slogan "SIMPLI", with each letter of the slogan representing a specific brand characteristic: Straightforward, Inclusive, Multi-Dimensional, Principled, Leader and Insightful. In Episode #1, entitled Principled, our consultant, Byrd, has been constantly late arriving to the office, while her workload continues to pile up, and is procrastinating at her desk. And when an opportunity to go shopping with her friend arises, she leaps at the opportunity only to later regret her decision when her client, Mr. Theradej, calls her for a project update. Can she save the client relationship? What will Byrd do to be more "principled" in meeting her client commitments going forward?

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The next step for IDBI Bank after the 2008 campaign was to define the brand attributes and showcase what it has to offer to the consumers. Therefore here we showcase how the Bank partners its clients by making homeloans super easy.

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V6M traveled to Denver Colorado to meet up with DJ Smallz and Wale for the NYE2011 Takeover at The Summit Music Hall -------------------------------------------------------------------- Follow Us on Twitter: V6M.tv = twitter.com/​V6Mtv Vizion House = twitter.com/​VizionHouse 6mic Films = twitter.com/​6micFilms Majico Entertainment = twitter.com/​MajicoEnt Anthony Almanzar = twitter.com/​AnthonyAlmanzar -------------------------------------------------------------------- V6M (Vizion House TV + 6mic Films + Majico Entertainment) Press Release V6M {Vizion House TV + 6mic Films + Majico Entertainment}, with its insurmountable network, continues to reach new heights. What the V6M have sought after to do, is to bring quality video and a great experience to the music video market in New Mexico. It is essential for the company's success that the connection of all genres of music are reached. V6M is investing in a new areas of marketing that is centered around the people of Albuquerque. The new venture shows the team commitment to continually improve marketing through the new motto , "Keep Rolling." V6M marketing will take on corporate as well as a grassroots approach in efforts to connect with as many talented artists/groups in the City of Albuquerque. What sets V6M sets us apart from the rest of the industry is that they offer the total entertainment package and distribution blast for each music video campaign. The campaign first launched with Miami artist, Joey Hustle, which <b>...</b>

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