
You can find beautiful things without consciousness n°1 Simulacrum & Hyperbole, Series 2 The Trading Museum presents Katerina Jebb's most recent artwork, in collaboration with Comme des Garcons. We Can Find Beautiful Things Without Consciousness materializes from Jebb's recent video series, Simulacrum and Hyperbole. In this work, Jebb sees the boundaries between actuality and satire confused and disrupted. In creating an imaginary TV channel Lucid TV, the viewer is offered parody endorsements such as Tilda Swinton's Hot Dollar, where actresses sell themselves with feeble sincerity. In Mind and Soul Control we are reassured, "It's not you that's the problem, it's your life." The artist grasps the medium of television advertising and feeds it back in to itself within the context of reality. This is heightened in the case of We Can Find Beautiful Things Without Consciousness, for what is displayed is an actual perfume created by Comme des Garcons. The result is an indicative exploitation of the crisis of identity, awareness, and authenticity that surrounds the complex layer cake of psychological interplay underpinning commercial advertising. The path the artist takes us down is a precarious one. It is scattered with truths that may turn out to be innuendos, literal crudeness disguised as innocence. For instance, a sprightly terrier bounces down a Paris street, as we enjoy his buoyancy the camera cuts to a frame that shows the dog has only 3 legs, with the assertion, "We go <b>...</b>
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