In celebration of Crown Royal Black's partnership with Big Boi, cameras went behind the scenes to document Big Boi in compelling moments of his life and career that showcase his definition of "The Crown Life." The short film lets audiences into Big Boi's life as he performed during the 2011 Grammy Awards weekend; inside his studio, Stankonia, as he prepares for his latest projects; and an evening out on the town in his hometown of Atlanta with stops at his favorite spots to unwind. The film is directed by Hudson Dusters for Greenpoint Pictures. "The Crown Life" is a multi-layered campaign created to mark and celebrate life's crowning moments. On the heels of the launch of new variant, Crown Royal Black whisky, Crown Royal has gathered influential designers, filmmakers, and legendary producer and artist Big Boi to release exclusive, limited-edition products and content. All artists and designers have been tasked to use their craft to create something that celebrates what "The Crown Life" means to them -- finding royalty in everyday experiences. Crown Royal encourages everyone to please enjoy responsibly. CROWN ROYAL BLACK Blended Canadian Whisky. 45% Alc/Vol. ©2011 The Crown Royal Company, Norwalk, CT. www.crownroyal.com

Big Boi The Crown Life Crown Royal Big Boi Crown Royal Crown Royal Black Big Boi The Crown Life

In celebration of Crown Royal Black's partnership with Big Boi, Cameras went behind the scenes to document Big Boi in compelling moments of his life and career that showcase his definition of "The Crown Life." The short film will let audiences into Big Boi's life as he performed during the 2011 Grammy Awards weekend; inside his studio, Stankonia, as he prepares for his latest projects; and an evening out on the town in his hometown of Atlanta with stops at his favorite spots to unwind. The full film, directed by Hudson Dusters for Greenpoint Picture, will debut next week. "The Crown Life" is a multi-layered campaign created to mark and celebrate life's crowning moments. On the heels of the launch of new variant, Crown Royal Black whisky, Crown Royal has gathered influential designers, filmmakers, and legendary producer and artist Big Boi to release exclusive, limited-edition products and content. All artists and designers will be tasked with using their craft to create something that celebrates what "The Crown Life" means to them -- finding royalty in everyday experiences. Crown Royal encourages everyone to please enjoy responsibly. CROWN ROYAL BLACK Blended Canadian Whisky. 45% Alc/Vol. ©2011 The Crown Royal Company, Norwalk, CT. www.crownroyal.com

Crown Royal Crown Royal Black Big Boi The Crown Life Killer Mike Pill

The past few years, Crown Royal has provided a once-in-a-lifetime experience to a deserving military member through its Crown Royal "Your Hero's Name Here" 400 program, which awards race naming rights to a fan. This video showcases the remarkable experiences provided to the previous winners and encourages all those who know a deserving hero, such as military member, police officer or firefighter, to nominate them to take center stage during the NASCAR race at the historic Indianapolis Motor Speedway this July. Fans are encouraged to visit the Crown Royal Facebook page to submit a nomination -- www.facebook.com CROWN ROYAL Blended Canadian Whisky. 40% Alc/Vol. © 2012 The Crown Royal Company, Norwalk, CT. Please Drink Responsibly.

Crown Royal Hero NASCAR Indianapolis Motor Speedway Brickyard military police fire paramedics

Clayton is a Professional Bull Rider, an NFR qualifier and an all around nice guy. He traveled to Salinas for the 2nd Annual Crown Jewel Tasting on April 1st to promote the Crown Royal brand.

Clayton Williams Crown Royal California Rodeo Salinas Salinas Rodeo Rodeo