Eye Tracking technology allows you to climb inside users' heads and see your website through their eyes. It lets you see where they look, what they pay most attention too - and most importantly, what they miss. Visit www.etre.com for more information.
Example of eye-tracking on Google Universal Search results for [how to tie a tie]. This shows in real time how a participant in a user study scanned the page. The larger the dot gets, the longer the user was looking at that specific location.
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The ITU gaze tracker allows people to control the cursor position just by looking at the monitor. The software can be downloaded as opensource from www.gazegroup.org. It works with a webcam or a video camera with night vision. The video explains how to operate the system.
Eye tracking study performed on Google with a considerable number of users.The colours are in order of popularity. Red denotes maximum attention, then yellow, green and last blue, which shows the least attention given to the specific area of the page.
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Video rushes from the Squidoo eye tracking sessions. Details at sethgodin.typepad.com Created by etre.com
This project explores how a user would feel navigating with their eyes instead of clicking with the mouse.
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This short video illustrates eye-gaze tracking with the Mirametrix S1 Eye-tracker while reading the frontpage of the BBC News website and the reading of an article. Eye-tracking has great potential as a tool in the evaluation of webpage design and layout. Knowing where a reader looks and doesn't look provides excellent feedback on optimizing websites for ease of use, navigation, content and advert placement, and more. Using the Mirametrix S1 Eye tracker to track gaze position and the Viewer application for gaze overlay and screen recording, it is possible to tell exactly where the user's attention was at all times. See our website for more information on how we can help you improve your products: mirametrix.com The eye-gaze position is shown in red, the mouse position in green, left mouse clicks in blue and right mouse clicks in yellow. The size of the red circle is proportional to the duration of the fixation (stable point-of-gaze). Fixations are connected by a red line (saccades or quick jumps of the eyes).
Eye gaze tracking fixation saccade study analysis usability BBC News Video Mirametrix Research
This experiment has been ideated by leandro agro & pierpaolo bottin and involve eye-tracking inside a panoramic screen. This "immersive" way to study human's vision was a really strong experience for us. (thanx to Paolo Salone for his support)
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A qualitative web usability testing illustration using a Tobii T60 Eye Tracker and Tobii Studion software.
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How to uncover more usability problems in less time without affecting the participants natural behavior.
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A video demonstrating the flexibility and non-intrusive nature of our eyetracking and the potential insight to the cognition when it cannot be expressed through language.
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What web designers should know about human vision! Not just eye tracking, but eye gaze simulation and an interactive experiment to help you get it. A teaser on what you can learn in Stompernet.com. StomperNet is a business-building library of cutting-edge content. And it's a network of like-minded entrepreneurs who constantly compare notes on how to run a successful online business. stompernet.com
Mobile eye tracking - Tobii Glasses introduces a revolutionary, accurate and efficient mobile eye tracker for capturing natural user behavior in both qualitative and quantitative real world research. Use Tobii Glasses in shopper, sports and media research, usability testing, training and evaluation -- and many other research areas.
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An Ad Testing Illustration using a Tobii T60 XL Eye Tracker and Tobii Studio.
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www.eyetrackshop.com How does EyeTrackShop's cost effective webcam eye tracking surveys work?
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Low-cost eyetracking using a cheap (10 Euro) webcam. On-line documentation: www.walterpiechulla.de Note: Version _09 will come with improved accuracy and a decent installer. Preview: www.youtube.com
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Eye tracking System -The Tobii TX300 Eye Tracker sets a new standard for remote eye trackers. Its unique combination of 300 Hz sampling rate, very high precision and accuracy, robust tracking and compensation for large head movements extends the possibilities for unobtrusive research of oculomotor functions and human behavior.
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Created by John Henderson and Tim Smith, based on the colour change card trick created by Richard Wiseman.
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Automatic Human Visual Attention Modeling for Personalized Web Services. AdSence Heatmap generation using computer vision only. Example of an eyetracking "heatmap" that shows how much users are likely to look at different parts of a video. Areas where users looked the most are colored red-black; the yellow-green areas indicate fewer fixations, followed by the least-viewed blue areas. Gray areas didn't attract any fixations. No expensive eye tracking studies needed. Both low level (color, edge, texture, ...) and high level (text recognition and understanding, object recognition and understanding, ) analysis is done. Direction of human attention is computed using 100000 training (human-based) samples. Very fast processing time - less than 1 minute per web page. Accurate and robust (80% compared to eye tracking results on the same database). Tracking of visitors. Automatic website eye gaze tracking and optimization using computer vision only. For more information please contact tsishkoudv at gmail.com.
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www.hml.queensu.ca Using a tobii eye-tracker to zoom windows for focus selection.
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Augie Nieto, founder of Life Fitness, vice-president and co-chairman of the MDA's ALS division, and founder of Augie's Quest talks about how the DynaVox EyeMax System allows him to communicate orally, use e-mail and the Internet, as well as control his environment using his eyes. The DynaVox EyeMax System is the newest, most advanced access method available for eye gaze and eye tracking communication The EyeMax System allows augmented communicators to communicate with a simple blink, or by dwelling on a desired area of the screen.
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How do our eyes scan across a landscape? Contrary to popular belief, they don't scan smoothly across a scene, they observe a series of images. The eye is capable of panning smoothly however. If something moves in your field of view, your eyes track it smoothly. This has an important effect on our perception of motion. It makes it more difficult to see when objects are accelerating since the eye tracks all motion quite smoothly.
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Eyecode (Golan Levin, 2007) is an interactive installation whose display is wholly constructed from its own history of being viewed. By means of a hidden camera, the system records and replays brief video clips of its viewers' eyes. Each clip is articulated by the duration between two of the viewer's blinks. The unnerving result is a typographic tapestry of recursive observation.
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This video features Attention Tool's eye tracking software for market research Unique Selling Proposition (USP). See how easy it is to apply eye tracking non-intrusively, objectively and reliably.
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By Zacharias Vamvakousis. A free and open source project. More info: theeyeharp.blogspot.com The main goal of the EyeHarp project is to allow people with paralysis resulting from Amyotrophic Lateral Sclerosis to play music using only their eyes. To build this, I was inspired by the EyeWriter open source initiative: "...a low-cost eye-tracking apparatus & custom software that allows graffiti writers and artists with paralysis resulting from Amyotrophic lateral sclerosis to draw using only their eyes". (www.eyewriter.org) Alternatively, the instrument can be controlled using the mouse pointer (MouseHarp version). Then the free software camera mouse (http can be used to control the instrument with head movements. Any technology that can take control of the mouse pointer can be used in order to control the instrument. That way the mouseHarp could be an appropriate instrument for many cases of people with physical disabilities. The mouseHarp version is completely independent from the eyeWriter project. Combining the mouseHarp source with the source of the eyeWriter project, we get the eyeHarp! A low-cost gaze controlled musical instrument! Both versions are free and open source. The main contribution of this project is the design of an appropriate interface to play music using any eye tracing device. In order to evaluate the interface, a low-cost eye tracking device was constructed using the instructions of the EyeWriter Project. I am grateful to the EyeWriter team. Without <b>...</b>
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Tutorial on how to write eye tracking apps using the "Processing Easy Eye Tracker Plugin" . Download the library at peep.text20.net
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The Eye Tracking revolution of Marketing Research has begun. Eye tracking can measure and improve ROI for online ads, commercials, print advertising, email campaigns, sponsorships, package design, shopping shelf and more.
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Eye tracking, normally only found in university research labs has finally found its way into law enforcement training. The ability to track the focal point of the officer will have profound impact on both research and training. It consists of a head mounted apparatus that has a camera facing out from the forehead. It then utilizes one (monocular) to two (binocular) cameras focused on the wearer's eye(s) to feed software that deciphers information received from the movement of the eye. This information is then used to create a cursor that is superimposed over the video from the head mounted camera. The result shows the exact location of the individual's gaze or focal point. The Eyelock™ Training System consists of a binocular eye tracker, custom software and training on both use and integration for law enforcement. Trained personal will be able to conduct their own research or utilize the existing Eyelock™ program to dramatically improve shooting, scan patterns, pattern recognition and breaking improper fixations. The system allows for real time viewing and feedback from the trainer. Further debriefing can be conducted by reviewing the recorded videos with the student.
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How to do Eye Movement Desensitization and Reprocessing (EMDR) using a pen. Adam Sprackling explains how EMDR can help with traumatic memories and enable your client to reconnect their neural pathways. Visit nlpworld.co.uk for more info on NLP training and NLP MP3 products.
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Recently Acuity ETS had the chance to eye track Cristiano Ronaldo, using the advanced wireless eye tracker - Dikablis, from Ergoneers, we took a look into the mind of the world's most expensive footballer! Unfortunately time constraints stopped us from combining the power of eye tracking with the Vicon motion capture system also used to test out Ronaldo - but watch this space! Contact us at www.acuity-ets.com for more!
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Imagine this: what if your book really knew where you are gazing at? text20.net Text 2.0 is our vision of how reading can evolve on digital devices. Sounds, images and other types of ambient events can be triggered appropriately according to the currently read position. Text 2.0 is interactive, but without the need of explicit control. By a mere reading detection the system recognizes the current point of attention and enables to create an atmosphere full of sentiments, for example by using sounds of wind and water, emotional music or background themes. But it can do so much more. It augments your reading with the proper information at the right time. Automatically displayed translations, bookmarks, Wikipedia summaries or speech in- and output are examples of already implemented functionality. We think that Text 2.0 has the potential to become the future of reading. For further information contact ralf.biedert@dfki.de Part of the work has been funded by the Stiftung Rheinland-Pfalz für Innovation. Thank you very much. Visit their website if you like stiftung-innovation.rlp.de
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This video demonstrates how to steer the autonomous car 'Spirit of Berlin' using an eyetracking-device made by SMI. The steering wheel is controlled by the driver's eyemovement, while the gaspedal is controlled by an operator in the back . The eyeDriver software and the car were developed by the AutoNOMOS labs at the free university of berlin. Visit autonomos.inf.fu-berlin.de for more information. You can find more information about the eyetracker at SMI's website www.smivision.com see also idriver at youtube www.youtube.com
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www.asleyetracking.comASL is the first company to develop head mounted optics, eye/head integration, parallax free optics, magnetic head tracking, assisted remote optics and many other features that are now industry standard. We offer the world's broadest and most comprehensive line of video based eye trackers. ASL is the leader in the design, development, manufacturing and distribution of eye tracking equipment worldwide by providing specialty design and development services for the research and consumer marketplace.
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Child being Eye Tracked while reading a text. Gaze replay shows fixations and saccades.
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Playing Solitaire while controlling the mouse with your eyes. This is an example of gaming with eye-control. At this point the click is still performed with the hands, while all motion is controlled with the eyes. For more information see: www.hcigroup.org http
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