Get Ready by FIAT


The 2012 FIAT 500 is here. To mark its arrival, a music video was created to show people getting ready to meet their 500 as the 500 gets ready to meet them. The music is Vivaldi's Concerto in D Major, Rv 228: Allegro remixed by an LA-based electronic band.


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FIAT 500 Abarth -- Seduction


Introducing the FIAT 500 Abarth... You'll never forget the first time you see one.


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FIAT USA - Gucci "Elegance"


Elegance is about taking style, performance and originality and making them look easy. Presenting the new Gucci Edition FIAT 500.


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FIAT USA Launch at the 2010 LA Auto Show


FIAT USA launch at the 2010 LA Auto Show with CEO Laura Soave featuring the debut of the US spec FIAT 500.


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FIAT 500c -- "My World" by J. Lo


My World tells the story of how the simple elements of our upbringing help define who we are and where we're going. They serve as a source of inspiration to achieve our goals in life. That drive and determination is the common thread that is shared with the FIAT brand. - Life is Best When Driven.'


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FIAT USA - Gucci "Elegance" w/ J. Lo


Elegance is about taking style, performance and originality and making them look easy. Presenting the new Gucci Edition FIAT 500.


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FIAT USA - "Elegance"


Elegance is about taking style, performance and originality and making them look easy. Presenting the new Gucci Edition FIAT 500.


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FIAT USA: SEMA Design Challenge -- First Place: Holly Craychee


Fans of FIAT recently had the opportunity to submit designs for a chance to have their work featured as vehicle wraps for display at the SEMA Auto Show in Las Vegas. This time lapse video shows the process of turning first place prize winner Holly Craychee's design into a reality.


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FIAT USA: SEMA Design Challenge -- Third Place: Adina Anthony


Fans of FIAT recently had the opportunity to submit designs for a chance to have their work featured as vehicle wraps for display at the SEMA Auto Show in Las Vegas. This time lapse video shows the process of turning third place prize winner Adina Anthony's design into a reality.


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FIAT USA: SEMA Design Challenge -- Second Place: Jennifer Roth


Fans of FIAT recently had the opportunity to submit designs for a chance to have their work featured as vehicle wraps for display at the SEMA Auto Show in Las Vegas. This time lapse video shows the process of turning second place prize winner Jennifer Roth's design into a reality.


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FIAT USA - Gucci Elegance with J. Lo


The First Gucci Fiat with J.lo Ad Elegance is about taking style, performance and originality and making them look easy.


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FIAT Drive In - New Fiat USA Ad


"Simply More" defines the FIAT 500 as everything you need and nothing you don't. It represents the notion that the simple things in life are treasures, alongside the thought that the richness and fullness of a life well-lived is defined by one's view of self expression. The commercial features "Jailhouse Rock," made famous by Elvis Presley in 1957, the same year FIAT debuted the original 500 to the world.


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FIAT of Edmond TV commercial FIATUSA 500 Sport Pop Lounge


Experience the all new FIAT 500 Pop, Lounge and Sport at FIAT of Edmond. We're located at 14113 N. Broadway Extension in Oklahoma City on historic Route 66. Visit our website for more information at: www.fiatofedmond.com


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FADER TV: Gustavo Oviedo at the FIAT USA x FADER party at Art Basel 2010


We spoke with Gustavo Oviedo at FIAT USA x FADER's party Art Basel 2010 in Miami. thefader.com http


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EXCLUSIVE INTERVIEW: Laura Soave on Fiat USA and Fiat 500 by Gucci


At the 2011 Geneva Motor Show, Laura Soave, Head of Fiat North America, tells about Fiat's return in USA and about the new Fiat 500 by Gucci. Al Salone di Ginevra 2011, Laura Soave, Responsabile del brand Fiat per il Nord America parla del ritorno di Fiat sul mercato USA, inoltre parla della nuova Fiat 500 by Gucci.


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GQ's Best Stuff - Presented by FIAT USA


The FIAT Gallery at 18 Wooster Street in SoHo NYC hosted GQ's Best Stuff on a wonderful Saturday night. If you missed the event, we got you covered right here.


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Fiat, Usa. Così Detroit accoglie il padrone italiano


Video-reportage dalla capitale mondiale dell'auto dove operai, sindacalisti, economisti ed esperti vari dicono tutti la stessa cosa: "Bevenuti: non potrete fare peggio dei tedeschi" riprese e montaggio di Riccardo Staglianò


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Jennifer Lopez FIAT USA Gucci Elegance Commercial


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Mopar's take on the @FiatUSA 500 at #SEMA involves asymmetry and color.


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Autosital - FIAT USA partenaire du FreakOut - Jour 1 - VO


Pour marquer son retour aux Etats-Unis, Fiat s'est associé au Fiat FreakOut, l'événement annuel organisé à Nashville, dans le Tenessee, par le club Fiat-Lancia Unlimited. Une vidéo du premier jour du rassemblement et de son concours d'élégance, en VO... Retrouvez toute l'actualité de l'automobile italienne sur www.autosital.com et sur Facebook : www.facebook.com


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Meet the FIAT 500 at NAIAS 2011


Meet Josh Donnelly, Marketing Specialist at FIAT USA, as he takes you around the 2012 FIAT 500 during the 2011 Detroit Auto Show (NAIAS).


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FIAT Presents - CBS Alternate Routes: Adam Wade - "Silver Fox"


Join storytellers from across the country as they share their true tales based on the question "What drives you?" Because FIAT believes life is best when driven. bit.ly Adam Wade takes his unfortunate experiences as a Times Square waiter to drive this hysterical story of what happens when a big shot tries to be a bully.


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FIAT Presents -- CBS Alternate Routes: Eddy Gavagan -- "Don't You Die on Me"


Join storytellers from across the country as they share their true tales based on the question "What drives you?" Because FIAT believes life is best when driven.bit.ly Eddy Gavagan never expected that his life would completely change just by walking on the wrong side of the street. Warning, his story is graphic, but also a reminder of how precious life really is.


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FIAT Presents -- CBS Alternate Routes: Annabelle Gurwitch - "Motherhood"


Join storytellers from across the country as they share their true tales based on the question "What drives you?" Because FIAT believes life is best when driven. bit.ly In her tale, Annabelle Gurwitch talks about some of the things that make motherhood amazing and difficult. Including cooking brisket.


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FIAT Presents - CBS Alternate Routes: Mayhem Poets - "What You Want"


Join storytellers from across the country as they share their true tales based on the question "What drives you?" Because FIAT believes life is best when driven. bit.ly Mayhem Poets bring their unique style of storytelling to the CBS Alternate Routes by FIAT stage. This performance is comprised of three individuals working together to create one amazing voice.


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FIAT Presents - CBS Alternate Routes: Sam Feirstein - "Tour Bus"


Join storytellers from across the country as they share their true tales based on the question "What drives you?" Because FIAT believes life is best when driven. bit.ly Producer Sam Feirstein relates the true tale of how he became a hero on a tour bus full of strangers 3000 miles away from home. Sometimes there's more to a name than meets the ear.


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FIAT Presents - CBS Alternate Routes: Alden Ford - "Scales"


Join storytellers from across the country as they share their true tales based on the question "What drives you?" Because FIAT believes life is best when driven. bit.ly As Alden Ford can tell you, sometimes proving yourself means degrading yourself. This story might make you ask yourself how far you're willing to go to get the job done.


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FIAT Presents -- CBS Alternate Routes: Tara Lake - "First Love"


Join storytellers from across the country as they share their true tales based on the question "What drives you?" Because FIAT believes life is best when driven. bit.ly Tara Lake emphatically tells the story of why music is her first love. She examines tradition, expectation, and making time for memories.


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FIAT presents Alternate Routes - A Storytelling Series: Mayhem Poets


Mayhem Poets are three individuals working together to create one amazing voice. To experience theit full performance and other true stories, head over to the Alternate Routes tab on the FIAT USA page on Facebook: facebook.com


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Laura Soave and the FIAT 500 in San Diego, CA


Laura Soave, Head of FIAT USA, brings FIAT fans the inside scoop from San Diego, CA.


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FIAT Presents -- CBS Alternate Routes: Darian Dauchan - "Love"


Join storytellers from across the country as they share their true tales based on the question "What drives you?" Because FIAT believes life is best when driven. bit.ly Darian Dauchan relates his experience with heartbreak and then gazing on the idea of love. And as he notes, love is "beautiful, messy, honest and true."


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FIAT Presents - CBS Alternate Routes: Tom Shillue - "Pies"


Join storytellers from across the country as they share their true tales based on the question "What drives you?" Because FIAT believes life is best when driven. bit.ly In this comical tale of miscommunication, comedian Tom Shillue realizes that technology isn't always the best option for getting back in touch with a high school sweetheart.


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FIAT presents Alternate Routes - A Storytelling Series: Matteson Perry


To hear Matteson Perry's account of the infamous "Running of the Bulls," and other true stories, head over to the Alternate Routes tab on the FIAT USA page on Facebook: facebook.com


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FIAT 500 by Gucci


The exclusive FIAT 500 by Gucci limited-edition models represent the perfect combination of craftsmanship and style, and bring together two of Italy's most respected brands. These special editions of the FIAT 500 and 500 Cabrio have been customized by Gucci Creative Director Frida Giannini in partnership with FIAT Centro Stile.


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FIAT Presents - CBS Alternate Routes: Andy Christie - "Skydiving"


Join storytellers from across the country as they share their true tales based on the question "What drives you?" Because FIAT believes life is best when driven. bit.ly In this story, writer and performer Andy Christie tells the harrowingly hilarious yarn of what happened when he jumped out of a plane. His account proves the old adage "look before you leap" once and for all.


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FIAT Presents - CBS Alternate Routes: Steve Osborne - "That's Our Guy"


Join storytellers from across the country as they share their true tales based on the question "What drives you?" Because FIAT believes life is best when driven. bit.ly Former New York cop Steve Osborne shares his story of a stakeout that takes a strange twist. Steve's story proves that sometimes you might not only be at the wrong place at the wrong time, but you might also be the wrong person.


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FIAT Presents - CBS Alternate Routes: James Flames - "Python"


Join storytellers from across the country as they share their true tales based on the question "What drives you?" Because FIAT believes life is best when driven. bit.ly James Flames had heard a thing or two about snakes. He knew enough to keep his hands away from a rattler, but was misinformed about the power of a python. Watch James's story to see how he became a local hero by dealing with a serpent in a sack.


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FIAT 500: An Evolution


Laura Soave, Head of FIAT North America and Roberto Giolito, Head of FIAT Style take you through the evolution of the FIAT 500.


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FIAT Presents - CBS Alternate Routes: Julie Kraut - "Cheese at the Top of the Mountain"


Join storytellers from across the country as they share their true tales based on the question "What drives you?" Because FIAT believes life is best when driven. bit.ly In this hilarious and heart-wrenching tale of a trek gone awry, New York writer Julie Kraut discovers the moment when it's ok to NOT go with the flow.


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FIAT Presents - CBS Alternate Routes: Erica Ash -- "Yes"


Join storytellers from across the country as they share their true tales based on the question "What drives you?" Because FIAT believes life is best when driven. bit.ly Erica Ash was on track to be a doctor until she realized that just saying YES to new opportunities can lead to a path of passion where you least expect it.


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FIAT Presents -- CBS Alternate Routes: Folake - "Purely Fiction"


Join storytellers from across the country as they share their true tales based on the question "What drives you?" Because FIAT believes life is best when driven. bit.ly Musician and storyteller Folake brings an original and amazing story about following your own path.


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FIAT presents - CBS Alternate Routes: Sara Shaefer - "Teenager"


Join storytellers from across the country as they share their true tales based on the question "What drives you?" Because FIAT believes life is best when driven. bit.ly Sara Shaefer had an interesting experience as a teenager, and learned quickly how to make the most of balancing adulthood with adolescence.


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