Rolling Resistance: The Science Behind Goodyear's Fuel Max Tire Technology

Learn about the science behind Goodyear's innovative new Assurance Fuel Max tires with Tim Miller, Goodyear's national fleet manager. All of Goodyear's Fuel Max tires feature an innovative tread compound that reduces internal friction, producing lower rolling resistance. Goodyear Assurance Fuel Max tires help save consumers gas money by reducing rolling resistance by 27 percent compared to the original Goodyear Assurance.
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