
Heineken continues to surprise and inspire its consumers, as it launches its new global brand campaign, with a film titled 'The Entrance'. Created by Wieden+Kennedy Amsterdam, the film's hero demonstrates his legendary-ness by making the ultimate party entrance. 'The Entrance' sees the introduction of Heineken's new universal tag line 'Open Your World', conveying the brand's worldly, open-minded and confident personality. Advertising Agency: Wieden+Kennedy, Amsterdam, The Netherlands Executive Creative Directors: Mark Bernath, Eric Quennoy Art Director: Alvaro Sotomayor Copywriters: Roger Hoard, Carlo Cavallone Broadcast Director: Erik Verheijen Producer: Tony Stearns Group Account Director: Clay Mills Account Manager: Jasmina Krnjetin Planning Director: Martin Weigel Business Affairs Managers: Karen Crossley, Julie Balster Digital Content Art Director: Philip Brink Digital Content Copywriter: Hugo van Woerden Digital Content Producer: Ross Plummer "Making of" Videographer: Rene Pannevis Production Company: Sonny Director: Fredrik Bond Producer: Alice Grant Digital Content Director: Nick Rutter Digital Content Photographer: Hugo Stenson Digital Content Producer: Carla Genoud The TV Commercial titled The Entrance was done by Wieden & Kennedy Amsterdam advertising agency Heineken Beer company (for Heineken) in Netherlands. It was released in the January 2011. Business sector is Alcoholic drinks.
Heineken
The
Entrance
jungleestaantimeup