Subscribe to the new Off Book channel at www.youtube.com Type is everywhere. Every print publication, website, movie, advertisement and public message involves the creation or selection of a fitting typeface. Online, a rich and artistic typographical culture exists, where typefaces are created and graphic design seeps in to every image. In episode 2 of Off Book, typeface designers Jonathan Hoefler and Tobias Frere-Jones outline the importance of selecting the right font to convey a particular feeling. Graphic designer Paula Scher talks about building identity in messaging, while Eddie Opara uses texture to create reaction. Infographic designers Julia Vakser and Deroy Peraza map complicated data sets into digestible imagery, mixing color, graphics and type. www.pbs.org Artists: Jonathan Hoefler and Tobias Frere-Jones, Typeface Designers Paula Scher, Designer Eddie Opara, Designer Deroy Peraza and Julia Vakser, Designers Music by: VLOOPER: vlooper.bandcamp.com Anitek: www.myspace.com Reno Project: soundcloud.com Stidiek: www.myspace.com Hinariku216: soundcloud.com Follow Off Book: Twitter: @pbsoffbook Tumblr: pbsarts.tumblr.com Produced by Kornhaber Brown: www.kornhaberbrown.com

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"I Have PSD" made with love by Hyperakt and friends. Photoshop dexterity (PSD) is a skillset acquired by proficient users of Adobe Photoshop, the world's most ubiquitous digital tool for creating visual ideas. Qualities of PSD include supernatural powers of imagination and an overwhelming desire to constantly make the world more beautiful. PSD affects people from different walks of life. In fact, there is a high probability that you have PSD. CREDITS Hyperakt, hyperakt.com http Julia Vakser Zeltser, screen writer, director, producer Deroy Peraza, co-director Jason Lynch, senior designer Catherine Catanzaro Eric Fensterheim Friends: Justin Weinstein, film advisor BJ Formento, photographer, Formento + Formento, fandf.org Richeille Formento, stylist, Formento + Formento, http David Dimeola, animation, The Brigade, brigade.tv Joe Beshenkovsky, editor Shawn James Seymour, music, Lullatone, http Joshua Formento, gaffer Craig Keirce, gaffer Tyrone Rhabb, grip Johan Matton, lead actor Nikki le Villain, Egyptian Ezili, boa constrictor Lily la Vamp, pin up girl Chris, gangsta Kate Hasting, makeup, French maid Special Thanks: Whitney McCleary & Adobe Systems Lenny Zeltser Jenna Shapiro Follow PSD: www.ihavepsd.com http

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