
Hearsay Social's Clara Shih: 7 Habits of Highly Successful Facebook-era Marketers: Lessons from the Field 2010 was about social media strategy. 2011 is all about execution. Using compelling case study data from some of the nation's largest and most diverse brands, Clara Shih walks through the 7 habits of highly successful Facebook-era marketers. Going where the customers are already spending time, like Facebook Listening to what is being said about your company, industry and competitors Engaging audiences with timely, relevant content and memorable campaigns developing new metrics for the Facebook era Scaling through crowdsourcing and automation Integrating social efforts with existing campaigns, systems and processes Partnering cross-functionally and knowing when to engage IT, legal, compliance, customer support, etc. In this session, Ms. Shih draws upon her experiences as a bestselling author and entrepreneur to guide attendees through real-world examples that demonstrate these seven habits, why they work and how to implement them to elevate their own brands. This session gives attendees actionable ideas about what to do—and what not to do—to begin executing a social media strategy that becomes part of their business' DNA. CBS Interactive's Marc DeBevoise: The Future of Online Video It's no secret that online and mobile video consumption is growing at a rapid pace, fueled in significant part by major television shows and movies. In fact, by 2015 online video viewership <b>...</b>
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