www.mccann.com This is internal video of the principles and innovations from McCann Erickson Group. I'm had worked there for 6 years and this video really makes me very proud of. truth well told
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The very day we shot this video, Vann was promoted to ECD of the New York Office of McCann. Nice work for a guy who got his start handling greeting cards for pets!
Advertiser : PETA (People for the Ethical Treatment of Animals) Media: Clear Channel Singapore Agency: McCann Erickson Singapore Executive Creative Director : Farrokh Madon Creative Director : Chow Kok Keong Copywriter : Vidhi Shah Art Director : Chow Kok Keong Client Managers: Ashley Fruno, Jason Baker Agency Producer : Charmaine Wong Talents: Pamela Anderson, Joaquin Phoenix Editing House: Gaia Films Music: Yellow Box Studio Photographer : Kin Yee @ Teo Studio Computer Artist : Jimmy Leow Media: Kelly Khoo, Ong Bee Bee
got Cannes Lions 2011 - Direct ( Grand Prix , Gold ) Advertising Agency: BV MCCANN ERICKSON Bucharest, ROMANIA Describe the brief from the client: Romania's ROM chocolate bar is the traditional Romanian chocolate. Launched in 1964 with the Romanian flag on its wrapper, it had an ageing, nostalgic consumer base and was losing ground with the young generation. In a category in which success means continuously attracting younger fans, ROM's nationalistic values were a disadvantage. Young Romanians are disillusioned and cynical, with only 12% describing themselves as patriots. They prefer 'cool' American confectionery brands like Snickers and Mars. ROM - the chocolate bar bearing the Romanian flag - needed to gain appeal to youngsters with few national values. Creative Execution: ROM (as in ROMania) was a traditional chocolate bar carrying a load of nationalistic values along with the Romanian flag on it. We wanted to stir a debate among young Romanians about the national values and remind them how much they love their national chocolate. We knew that although young Romanians tend to be negative about themselves and their country, their patriotism returns when challenged. This 'reactive patriotism' underpinned our ground-breaking campaign that challenged young people's national ego in order to re-establish ROM as a cherished Romanian symbol. Describe the creative solution to the brief/objective. Our solution was not to fight the likes of Snickers and Mars, but temporarily <b>...</b>
Brand/Client: L'Oreal Agency: McCann Erickson (Mumbai) Executive Creative Director: Rahul Mathew Creative Director: Akshay Kapnadak Client Servicing: Parvathy Nair, Alpa Dedhia & Megha Parekh Agency Producer: Arkoday Ghosh Production Company: Bang Bang Films Director: Jim Sonzero DOP: Pascal Lebègue Produced by: Roopak Saluja, Kirk Dias & Varun Mohta Assistant Directors: Abhijeet Chhabra, Shaili Sutaria & Jatin Shah Editor: Harshal Thakur Post Production Manager: Vivan Chopra Post Production: Spatial Harmonics Group (Los Angeles) & Pixion (Mumbai) Music: Mikey McCleary Wardrobe: Joseph Lagrand
Join me as I travel to Los Angeles to meet with Steve Levit, Executive Creative Director at McCann Erickson. We talk about clients, the ad business and a bunch of other stuff.
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McCann Digital israel VP Creative: Nir Refuah Creative Team: Tal Scweiger, Daniel Barak www.youtube.com
OCD Case Study Best Ever Obsessive--compulsive Disorder Mccann Digital Mccann Erickson
www.afaqs.com Creative Agency: McCann Erickson , India Visit afaqs! Creative Showcase to view more TV, print,radio, outdoor and digital ads
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Ganador Grand Prix Promo & Activation en Cannes Lions 2011 Promo & Activation Categoría: Best New Product Launch/Re-Launch or Multi-Product Promotion at Retail ---------------------------------------------------------- AMERICAN ROM Cliente: KANDIA DULCE Producto: CHOCOLATE BAR Compañía: BV MCCANN ERICKSON Bucharest, Rumanía Agencia Publicidad: BV MCCANN ERICKSON Bucharest, Rumanía Director Creativo: Dinu Panescu (McCann Erickson Rumanía) Grupo Director Creativo: Group Creative Director (McCann Erickson Rumanía) Grupo Director Creativo: Catalin Dobre (McCann Erickson Rumanía) Director Cuenta: Ruxandra Savulescu (McCann Erickson Rumanía) Director de Arte: Ionut Cojocaru (McCann Erickson Rumanía) Florin Florea (McCann Erickson Rumanía) Director de Arte: Andra Badea (McCann Erickson Rumanía) Director Cuenta Online: Cristina Birleanu (MRM Parteneri Rumanía) Director de Arte Online: Laurentiu Stere (MRM Parteneri Rumanía)
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Campaña de Navidad protagonizada por historias reales de gente anónima que han demostrado con sus acciones que "un mundo mejor es posible". La campaña, que versiona el spot "Razones para creer" (creado por Santo Buenos Aires), refleja que, pese a las noticias que nos recuerdan que estamos viviendo un mal momento, mucha gente nos demuestra cada día que es posible contribuir a crear una sociedad mejor. En el anuncio se destacan historias como la de un almeriense de 49 años que donó un riñón a su nieto de 5 años o la de un peluquero marroquí que devolvió 400 décimos de lotería de Navidad que se encontró en la calle. La campaña, adaptada al mercado español por la agencia McCann Erickson Madrid, cuenta con versiones para televisión, prensa, radio, publicidad exterior y online.
Cannes Lions is the start of many a great thing: a new relationship, an idea, a friendship, a career. Matias Palm-Jensen, Chief Innovation Officer at McCann-Erickson, tells us the story of when he once lost of Lion.
Creative Cannes Stories Advertising Industry Speakers Global International Awards Celebrations Media Film Leaders Prestigious Networking Advertisers Professionals Learning Brands farfar Matias Palm-Jensen mccann Communications Lions Festival marketing branding interview
www.afaqs.com Creative Showcase to view more TV, print,radio, outdoor and digital ads Creative Agency: McCann Erickson , India afaqs! Story: Sparkle and cheer this New Year goo.gl
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Iconic cinema advert for Nescafe which aired for years after its original release. Soundtrack : Johnny Nash - I Can See Clearly Now. Produced by McCann Erickson Advertising.
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www.afaqs.com Visit afaqs! Creative Showcase to view more TV, print,radio, outdoor and digital ads Creative Agency: McCann Erickson, India Production House: Bootpolish Productions
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McCann Erickson WorldGroup's celebrate their appointment as official advertising company for the 2012 London Olympics at the British Olympic and Paralympic Association. Attending were Lord Sebastian Coe, OBE and Brett Gosper, chief executive and regional director of McCanns EMEA.
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www.afaqs.com Visit afaqs! Creative Showcase to view more TV, print,radio, outdoor and digital ads Creative Agency: McCann Erickson , India
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Campaña Ambient de McCann Erickson Perú para Sprite. "Clones".
TV Commercials as Art Director for McCann Erickson Philippines
McCann Erickson es la agencia elegida por Campofrío para realizar su última campaña, esta vez bajo el título 'Alimentando otro modelo de mujer'
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Setelah sukses dengan Kumpul Kantor (KK) bagian pertama bareng Aiko di bulan November 2011 lalu, kini Seven Music bersama Cosmopolitan FM menghadirkan kembali KK bagian kedua, bersama Radhini & Ivan Handojo. KK kali ini bertempat di sebuah Advertising Agency beken, McCann Erickson. Check this video!
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Highlights of marketing campaigns from McCann Erickson, London, 2009. www.mccann.co.uk Happy clients featured include: The London Evening Standard, Subway, UPS, SKcin (computertan.com) , Nescafe, NMA, and Xbox,
Marketing showreel Advertising Showreel 2009 mccann Erickson showreel mccann 2009 work The London Evening Standard Subway UPS skcin computertan.com Nescafe NMA Xbox
Brand/Client: L'Oreal Agency: McCann Erickson (Mumbai) Executive Creative Director: Rahul Mathew Creative Director: Akshay Kapnadak Client Servicing: Parvathy Nair, Alpa Dedhia & Megha Parekh Agency Producer: Arkoday Ghosh Production Company: Bang Bang Films Director: Jim Sonzero DOP: Pascal Lebègue Produced by: Roopak Saluja, Kirk Dias & Varun Mohta Assistant Directors: Abhijeet Chhabra, Shaili Sutaria & Jatin Shah Editor: Harshal Thakur Post Production Manager: Vivan Chopra Post Production: Spatial Harmonics Group (Los Angeles) & Pixion (Mumbai) Music: Ashu Phatak Wardrobe: Joseph Lagrand
Aishwarya Rai L'Oreal 2011 L'Oreal 2010 Total Repair 5 Shampoo in India Shampoo Conditioner Roopak Saluja Tara Sharma Saluja Garnier Sunsilk Dove Kirk Dias Aishwarya red dress Abhishek Bachchan Amitabh Bachchan New Shampoo Ads Simon Coull
The truth Well told has been McCann Erickson's slogan for many years. Here is a well told truthful version of their now infamous Cellcom Israel "Separation Wall" Commercial.
Agency: McCann Erickson (Mumbai) Directors: Jim Sonzero DOP: Simon Coull Produced by: Roopak Saluja, Kirk Dias, Tom Lowe & Varun Mohta Line Producer: Cyrus Mendes Production Manager: Chetan Kale Assistant Directors: Abhijeet Chhabra, Abbas & Angira Dhar Hair Stylist: Max Pinnell Makeup: Collier Art Director: Indrani Editor: Harshal Thakur Post Production Manager: Girish Singh Post Production: Pixion (Mumbai) Music: Mikey McCleary Wardrobe: Joseph Lagrand & Manish Malhotra
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