
Client Spotlight: Sweet Treats, 'The Sweet Taste of Success' Ah the familiar sound of the ice cream truck's jingle off in the distance. Your ears perk up; it's now headed down your street. Are you smiling, remembering the excitement of that sound, salivating at the thought of the ice cream treat you will enjoy? Charismatic husband and wife Chris and Jennifer Saint dreamed of transforming this nostalgic ice cream truck idea into a hip, modern business bringing sweets, rocking music and smiles to corporate events, private parties and fundraisers. It all started with a backyard barbeque conversation with friends and sweetened into a thriving business. Sweet Treats ice cream truck business began as a hobby for Chris. He had suffered a medical problem which left him a paraplegic and required a lifestyle and work environment change as he could no longer work his usual job. He needed a work environment supportive of his physical condition. Ironically, shortly after Chris's incident, the couple attended a BBQ where discussion began regarding the fond familiarity and memories of ice cream trucks as children, and how good it made them feel as kids. This is where you could say the inception of the Saint's entrepreneur ideas began. About two and half years ago, Chris and Jennifer decided to take this idea seriously and quickly grew from a hobby to a fully fledged business. The couple agreed that financing would be the first step in making the dream a reality, and pursued a financial <b>...</b>
small business
entrepreneurs
San Diego
micro finance
micro lending
accionsd