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Motor Accident Commission TVC by Clemenger BBDO Adelaide - B&T

Motor Accident Commission MAC Clemenger BBDO Adelaide

Motorcyclists are 30 times more at risk of being killed on a South Australian road than other motorists. In 2010, the Motor Accident Commission partnered with the annual Toy Run to reach out to motorcyclists and encourage them to "Gear Up".

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2012 Motorcycle Accident Reconstruction 'TAC TV road safety commercial' / More infos www.tac.vic.gov.au Many thanks TAC VICTORIA AUSTRALIA (TRANSPORT ACCIDENT COMMISSION) / More videos www.youtube.com

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Behind the scenes with Mick Doohan. Mick Doohan shows you how to better protect yourself in a crash here: www.mac.sa.gov.au

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Every year, young drivers are overrepresented in South Australia's road toll. That's why during Schoolies 2010 the Motor Accident Commission in South Australia helped Schoolies "Look out for their mates."

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The Motor Accident Commission pleads with South Australians to take care on the roads.

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It's amazing to learn how many people are getting into riding these days! At least 1 in 3 South Australians rode a bike last year. But with so many of us out on the roads, there's a flipside. Each year around $20 million in compulsory third-party insurance claims are made because of cycling crashes. That's huge -- let alone the emotional cost. The Motor Accident Commission (MAC) has teamed up Stuart O'Grady to promote being safe and being seen while riding. This video looks at how the way we ride and share the roads with others can help us to be seen, and be safe.

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New ad to encourage people to plan thier night out and leave the car at home if they're thinking of having a few drinks! Learn more about the campaign here: www.mac.sa.gov.au

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It's amazing to learn how many people are getting into riding these days! At least 1 in 3 South Australians rode a bike last year. But with so many of us out on the roads, there's a flipside. Each year around $20 million in compulsory third-party insurance claims are made because of cycling crashes. That's huge -- let alone the emotional cost. The Motor Accident Commission (MAC) has teamed up Stuart O'Grady to promote being safe and being seen while riding. This video introduces the three aspects we'll be looking at: The gear we wear, the equipment on our bikes, and the way we ride and share our roads.

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Jason talks about the motorcycle crash that changed his life.

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On December 10th 1989 the first TAC commercial went to air. In that year the road toll was 776; by last year 2008 it had fallen to 303. A five minute retrospective of the road safety campaigns produced by the TAC over the last 20 years has been compiled. The montage features iconic scenes and images from commercials that have helped change they way we drive, all edited to the moving song Everybody Hurts by REM. This campaign is a chance to revisit some of the images that have been engraved on our memories, remember the many thousands of people who have been affected by road trauma and remind us all that for everyones sake; please, drive safely. Transport Accident Commission Victoria. www.tac.vic.gov.au ====================== "Copyright in thematerial on this website is owned by the TAC and may only be used for non-commercial personal or educational purposes. You may not modify, transmit or revise the contents of this website without the prior written permission of the TAC." Comments may not be published if they do not add to the discussion, are offensive, repetitious, illegal or meaningless, contain clear errors of fact or are in poor taste.

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Almost half of all bike crashes happen at intersections. Treat intersections as black spots. www.mac.sa.gov.au See more Mick online here: www.mac.sa.gov.au and www.mac.sa.gov.au

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It's amazing to learn how many people are getting into riding these days! At least 1 in 3 South Australians rode a bike last year. But with so many of us out on the roads, there's a flipside. Each year around $20 million in compulsory third-party insurance claims are made because of cycling crashes. That's huge -- let alone the emotional cost. The Motor Accident Commission (MAC) has teamed up Stuart O'Grady to promote being safe and being seen while riding. This video looks at how the equipment on our bikes can help us to be seen while out on the roads.

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Motor Accident Commission - rock up to the race free

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It's amazing to learn how many people are getting into riding these days! At least 1 in 3 South Australians rode a bike last year. But with so many of us out on the roads, there's a flipside. Each year around $20 million in compulsory third-party insurance claims are made because of cycling crashes. That's huge -- let alone the emotional cost. The Motor Accident Commission (MAC) has teamed up Stuart O'Grady to promote being safe and being seen while riding. This video looks at how the gear we wear when riding can help us to be seen while out on the roads.

Motor Accident Commission South Australia Stuart O'Grady Cycling Bike Bicycle Riding Biking Commuter

MAC was honoured to be the Major Partner of the inaugural Stephanie Leahy Cup. Stephanie Leahy was killed in a road crash at Mypolonga on July 12, 2010.

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Motor Accident Commission Injury Awareness TV Commercial

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March 2008, Protective Clothing Campaign For the first time in almost six years, the TAC launched a motorcycle safety campaign promoting the importance of protective clothing for all riders. The ad begins with the aftermath of a motorbike crash at the scene. We then see the victim lying in the operating theatre at the Austin Hospital with a Doctor talking to the audience about the mans injuries and how it could have been prevented. In the background the victim is moaning with pain as the nurses and doctors remove pieces of denim from his wounds. The public education campaign asked riders "What's between you and the operating theatre?". This campaign was developed to highlight the risks associated with riding without the appropriate protective clothing and focuses on two key rider groups; motorcyclists and scooter riders. The ads take on a reality television show feel similar to RPA, beginning with the aftermath of a road crash.

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Dedicated short range communications combines high reliability wireless communications and GPS, allowing cars to "talk" to each other and to roadside infrastructure such as traffic lights. This gives cars a three hundred and sixty degree awareness of nearby vehicles, even in situations where the driver cannot see them. Using vehicle position and speed information received from nearby cars, an onboard computer can warn the driver of hazardous situations, such as a vehicle running a red light or failing to give way. This helps avoid intersection collisions which are responsible for sixty percent of multi-vehicle crashes. The technology can also help prevent level crossing accidents. The system can alert drivers of a car braking ahead, even when the driver's vision is blocked by other cars or trucks. The system can also alert drivers to approaching emergency vehicles. Infrastructure to vehicle communications can warn drivers of roadworks and temporary reduced speed limits, for example in school zones. Real-time notification of roadworks, breakdowns and congestion help drivers to select alternate routes. ConnectSafe Adelaide is Australia's first field trial and on-road demonstration of dedicated short range communications for cooperative safety and traffic management.

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The Transport Accident Commission in Victoria, Australia, recently released another 'you're all gonna die' motorcycle 'safety' TV ad. Here's our take on it: it's essentially a misguided and very expensive vilification of motorcycle riders, with numerous errors of fact. It seemed only fair to complete this review with what we see as the sub-text of the ad. Here is the original: www.youtube.com Posted Oct 2009

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Drink driving road safety campaign highlighting that even with a low level blood alcohol concentration (BAC) reading, driving after drinking is dangerous.

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Drink driving road safety campaign highlighting that even with a low level blood alcohol concentration (BAC) reading, driving after drinking is dangerous.

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© QLD Police. I make no claim to own it. Covert Police Motorcycle - Queensland Police Service

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You might see this video cut down to just the best part on various P2P networks, saved with some stupid name like "LOL PIZZA MAN HIT BY CAR AHAHAHA LOL.mpg" - The truth is that it came from a pretty decent and powerful anti-speeding advert. One of the more believable TAC ones, this.

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"This is why you're photographed when you speed." The new chilling ad campaign from the TAC (Transport Accident Commission) of Victoria, featuring real families grieving over victims of the road toll. This advert premiered, in its 3 minute entirety, across all three commercial networks (Channels 7, 9 & 10) at 8.27 pm on Wednesday, 20 February, 2008. It will also be shown in cut down 1 minute versions at other times. The song is a cover of 'Pictures of You' by The Cure - sung by Angie Hart. picturesofyou.com.au

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Dedicated short range communications combines high reliability wireless communications and GPS, allowing cars to "talk" to each other and to roadside infrastructure such as traffic lights. Music used in this video: iStockphoto®, ©Zeffss1, industrial 2

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Drink driving road safety campaign highlighting that even with a low level blood alcohol concentration (BAC) reading, driving after drinking is dangerous.

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The TAC launched a new public education campaign in July 2009 targeting occasional cannabis users. This campaign, spearheaded by a 90 second television commercial highlights the types of impairments that are experienced when you drive after taking cannabis and the impact that this can have on yourself and others. The effect of any drug varies from person to person. Some of the common effects of cannabis include impaired mental function such as the ability to concentrate and react in driving situations. The new advertisement depicts a drug driver whose driving skills are imparied. The impairments that he displays include stopping for longer than necessary at a stop sign, misjudging the road edge and going over the kerb, travelling on the midline of the roadway and lack of awareness when stopping in an unsafe environment. A recent report from the National Drug and Alcohol Research Centre (Kong. F, 2009) found that 60% of drug users had driven a motor vehicle in the last six months within one hour of taking any illicit drugs. Of the 61% reporting driving under the influence of drugs, 75% admitted to using ecstasy, 70% for amphetamine type stimulants* and 85% for cannabis. Furthermore, just over half of people who admitted to drug use while driving believed that they were not impaired in any way. Since random roadside drug testing began in December 2004, approximately 84562 tests have been conducted, with 1367 drivers caught drug driving. "If you drive on drugs You're out of <b>...</b>

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thefilmarchive.org DVD: www.amazon.com Automobile safety is the study and practice of vehicle design, construction, and equipment to minimize the occurrence and consequences of automobile accidents. (Road traffic safety more broadly includes roadway design. One of the first formal academic studies into improving car safety was by Cornell Aeronautical Labs of Buffalo, New York. The main conclusion of their extensive report is the crucial importance of seat belts and padded dashboards. Improvements in roadway and automobile designs have steadily reduced injury and death rates in all first world countries. Nevertheless, auto collisions are the leading cause of injury-related deaths, an estimated total of 1.2 million in 2004, or 25% of the total from all causes. Risk compensation limits the improvement that can be made, often leading to reduced safety where one might expect the opposite. When pregnant, women should continue to use seatbelts and airbags properly. A University of Michigan study found that "unrestrained or improperly restrained pregnant women are 5.7 times more likely to have an adverse fetal outcome than properly restrained pregnant women". If seatbelts are not long enough, extensions are available from the car manufacturer or an aftermarket supplier. Children present significant challenges in engineering and producing safe vehicles, because most children are significantly smaller and lighter than most adults. Safety devices and systems designed and optimised <b>...</b>

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