
The initial idea for Croatian Guerilla marketing activity this year was to create a maximum effect with a minimum input. This guiding idea followed us further to use existing, completely natural and recycling material, and non-investing acitivities and so the result was a solution to build a MINI model out of paper. The base model used for „papier mâche" techique was MINI Countryman. The process began with layering MINI Countryman with newspapers and cardboards by using water and flour as a glue between the layers. The body of a model was made in two parts, while the wheels and mirrors were done separately and merged together later. The colour for the new model was natural too -- it was made out of beetroot, coal and flour. Audio: Foster The People - Pumped Up Kicks
Paper
Mini (Automobile Model)
Tomić & Co.
Guerilla marketing
Croatia
Zagreb
Hrvatska
MINI Countryman Paper Works