Paula Scher: Great design is serious (not solemn)


www.ted.com Paula Scher looks back at a life in design (she's done album covers, books, the Citibank logo ...) and pinpoints the moment when she started really having fun. Look for gorgeous designs and images from her legendary career.TEDTalks is a daily video podcast of the best talks and performances from the TED Conference, where the world's leading thinkers and doers give the talk of their lives in 18 minutes. Featured speakers have included Al Gore on climate change, Philippe Starck on design, Jill Bolte Taylor on observing her own stroke, Nicholas Negroponte on One Laptop per Child, Jane Goodall on chimpanzees, and "Lost" producer JJ Abrams on the allure of mystery. TED stands for Technology, Entertainment, Design, and TEDTalks cover these topics as well as science, business, development and the arts. Watch the Top 10 TEDTalks on TED.com, at www.ted.com


Paula Scher tedtalks TED talks design art arts business graphic logo Director

Moleskine Paula Scher notebook @ Detour exhibition


Paula Scher notebook


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Artist Series: Paula Scher


An look at how Paula Scher works - Directed by Hillman Curtis


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Paula Scher: The Geography of Design (Part 1)


Paula Scher plunged into the New York design world in the early 1970s, a moment when progressive art directors, illustrators, and graphic designers, as well as architects and product designers, were drawing energy and ideas from the parking lots of Las Vegas, the Factory of Andy Warhol, the creative boutiques of Madison Avenue, and the tragi-comedy of the Nixon Administration. This was the nadir of the Pop movement, a period when American design, music, fashion, and fast-food had become a global vocabulary—more profoundly international than the International Style. From New York to London to Tokyo to LA, Helvetica was outpaced by the lascivious swashes of Herb Lubalins lettering and the exuberant curves, serifs, in-lines, and outlines of a veritable harem of decorative typefaces revived from the dustbins of an ornamental past. It was in this culture that Paula Scher came of age. She majored in illustration at the Tyler School of Art in Philadelphia, finishing her BFA in 1970. As a student, Scher avoided graphic design because she lacked the necessary neatness skills and didnt like arranging Helvetica on a grid. She didnt draw well either (a modest liability for an illustrator), but she discovered what she could do: come up with concepts and illustrate them with type. In 1972, Scher jumped into the belly of popular culture; as art director for CBS Records in New York City, she designed approximately 150 album covers a year, and produced innumerable ads and posters. During <b>...</b>


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Paula Scher: Gobbledy -- Gook, by Nada Ray


TV documentary shows how Paula Scher created the Serbian Publikum Calendar 2007 www.nadaray.com www.facebook.com


paula scher gobbledy gook nada ray art pentagram design publikum calendar new york serbia vlafidelity

Santa Claus Is Comin' To Town ( 1970 ) Trailer


A Vinsin Lau custom trailer for all who grew up adoring the genius of Rankin & Bass, and the 1970 film "Santa Claus Is Comin' To Town".


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Paula Scher: The Geography of Design (Part 2)


(Continued from part 1) Scher left CBS Records in 1982. She formed the studio Koppel & Scher with Terry Koppel in 1984, where she embraced the pressures of working on her own. The experience taught her the challenge of keeping her own clients and "paying [her] own phone bill, a situation distant from that of a corporation like CBS. In 1991, Scher became a partner in the New York office of Pentagram. This unique business environment makes each partner responsible for maintaining his or her own clients and design teams while sharing accounting services, overhead, and profits with the other partners. The sole woman among 15 partners, Scher describes herself as "the only girl on the football team. That doesnt make her a cheerleader or a trophy date, but an equal player in a pack of heavy-hitters. The Pentagram environment continually forces her to hold her own and stay on top, both creatively and economically. The move to Pentagram marked a major shift in Scher's career. This world-class, large-scale studio brought Scher a new level of visibility, and cultural and economic clout. She now had access to clients and projects that would not have ordinarily come to a smaller studio, especially not to one run by a woman. The years at Pentagram have allowed Scher to sharpen her typographic wit and her knack for conceptual solutions into a powerful approach to identity and branding. Whereas Scher's earlier work often centered around the creation of a neatly contained package for a <b>...</b>


paula scher the geography of design graphic design pentagram art directors club cbs records maps AIGA nicolas heller new york public theater bring in da noise shake shack bloomberg seymour chwast the best of jazz brian collins jonathan tanners nicolasheller

Off Book | Typography | PBS Arts


www.pbs.org Type is everywhere. Every print publication, website, movie, advertisement and public message involves the creation or selection of a fitting typeface. Online, a rich and artistic typographical culture exists, where typefaces are created and graphic design seeps in to every image. In episode 2 of Off Book, typeface designers Jonathan Hoefler and Tobias Frere-Jones outline the importance of selecting the right font to convey a particular feeling. Graphic designer Paula Scher talks about building identity in messaging, while Eddie Opara uses texture to create reaction. Infographic designers Julia Vakser and Deroy Peraza map complicated data sets into digestible imagery, mixing color, graphics and type. www.pbs.org Artists: Jonathan Hoefler and Tobias Frere-Jones, Typeface Designers Paula Scher, Designer Eddie Opara, Designer Deroy Peraza and Julia Vakser, Designers Music by: VLOOPER: vlooper.bandcamp.com Anitek: www.myspace.com Reno Project: soundcloud.com Stidiek: www.myspace.com Hinariku216: soundcloud.com Follow Off Book: Twitter: @pbsoffbook Tumblr: pbsarts.tumblr.com Produced by Kornhaber Brown: www.kornhaberbrown.com


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Paula Scher at AGI Open Barcelona 2011


In the digital age graphic design is more important than ever because there is more communication, says Paula Scher. Paula Scher constantly absorbs information and makes associations out of experience. It is out of these associations that she often finds specific design solutions. Scher talks about designing for public spaces, referring specifically to a mural for the Queens Metropolitan Campus in New York.


Paula Scher Queens Metropolitan Campus public spaces AGI Design Indaba

Paula Scher: an interpretation


This is a project for a Visual Communication class. We are studding designers, and the information we gather is then used to create a poster that emulates our chosen designer. The more I read or see of Paula Scher, the more passionate I feel towards typography in design. Thank you for all that you have done. And to all those who appreciate what you are doing. The piece that I am creating here, will not be the final project. This is only a means of understanding the process so that the idea is more clear.


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Paula Scher, OFFF 2009


Paula Scher, speaking at OFFF 2009 in Oeiras, Portugal.


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Paula Scher / Mapping Praxis


©2009 David Hardy www.mappingpraxis.com


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Paula Scher in Serbia


Celebrated graphic designer Paula Scher visited Serbia


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AGI Conference Paula Scher Introduction Slide


AGI Conference Paula Scher introduction slide created at Thirst in collaboration with Rick Valicenti.


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Paula Scher Exhibition in Belgrade _TV Commercial


15 seconds TV commercial, that advertised acclaimed US graphic designer Paula Scher solo exhibition in Belgrade Serbia. Production: Nada Ray, Biljana Labovic and Vlada Milojevic


www.nadaray.com _ Paula Scher Belgrade Nada Ray Biljana Labovic Vlada Milojevic Publikum Museum of Modern Art Belgrade nadarization

Kinetic Typography - A Response To Paula Scher


A university project created by Adam Vella and Candice Baiada. Stop-motion animation. Crappy quality exporting due to crappy software.


animation stop Motion Stop Motion candice baiada adam vella university typography paula scher kinetic project play-doh plasticine adzemvanilla

Paula Scher - Kinetic Tyopography


AIGA BOOM! 2009


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United States of Design Cover Art Challenge: Paula Scher


Fast Company asked four artists to create cover art inspired by the issue's theme, "The United States of Design." The results drew inspiration from Ellis Island to American Cowboys. www.fastcompany.com


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Paula


Paula Scher Designs 4 U | HP Video Paula Scher Helps Build Your Brand In this HP video, meet respected designer Paula Scher, who creates downloadable and customizable HP templates to help bring your business to life.


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KINETIC TYPOGRAPHY - PAULA SCHER - AFTER EFFECTS CS4


Uni assessment JC+KF illustrationsbynina.blogspot.com


Adobe Creative Suite Adobe After Effects Kinetic Typography Effects After Effect Adobe Paula Scher Nina ND

Paula Scher_Part1


Hall of Femmes. Paula Scher inteviewed by Hjärta Smärta for Kolla! 2009.


Paula Scher Hall of Femmes Hjärta Smärta Hjarta Smarta design Pentagram typograhy Hjarta Smarta

Paula Scher y la tipografía


Breve entrevista a la diseñadora Paula Scher en la que comenta sus dieas sobre el uso de las tipografías en el diseño gráfico.


diseño tipografía Scher chn Carry

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Paula Scher in Serbia


Paula Scher Pentagram Publikum Calendar asphaltjungle

The launch of 2007 Publikum Calendar


The launch of Publikum Calendar 2007, Museum of Contemporary Art Belgrade, Serbia


paula scher pentagram design publikum calendar belgrade serbia vlafidelity

Thoughts on Democracy


Posters from the Thoughts on Democracy exhibition at The Wolfsonian-Florida International University in Miami Beach, FL. The Thoughts on Democracy exhibition is comprised of posters created by fifty-five leading contemporary artists and designers, invited by The Wolfsonian to create a new graphic design inspired by American illustrator Norman Rockwell's "Four Freedoms" posters of 1943, which were recently gifted to the museum by Leonard A. Lauder. Some of the participating artists involved in the project are Neville Brody, Seymour Chwast, Wim Crouwel, Elliott Earls, Richard Tuttle, Lawrence Weiner, Paula Scher, Francesco Vezzoli, Chip Kidd, and Italo Lupi, among others. Rockwell's images, reproduced by the US Office of War Information for mass dissemination, communicated FDR's vision of "a world founded upon four essential human freedoms"—Freedom of Speech, Freedom of Worship, Freedom from Want, and Freedom from Fear. The exhibition will be on view and free to the public in the museum's lobby.


The Wolfsonian Thoughts on Democracy Posters

PS SPD


A little promotional video for a fun lecture by famous Art Director and Type Designer PAULA SCHER. The lecture is on February 10, 2009. Hosted by The Society of Publication Design, the lecture is at FIT in New York City. Video created by George Karabotsos


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United States of Design: Carin Goldberg


Illustration by Paula Scher Fast Company's United States of Design Cover Art Challenge By Rachel Z. Arndt The idea struck designers Gail Anderson and Jeff Rogers as they passed digital files back and forth to their intern. Even design, they realized, is "a beautiful assembly line," says Anderson. So they made their own version of the American classic (see sidebar), and it become one of four covers created for this month's issue of Fast Company. Click to enlarge Illustration by Gail Anderson and Jeff Rogers Illustration by Carin Goldberg Illustration by Jayr Pulga Illustration by Paula Scher The editors of Fast Company asked three hall-of-fame graphic artists, and one cult "commix" artist, to create cover art inspired by the issue's theme, "The United States of Design." The ...


us design sp.mod magazine design Fast Company

Paula Scher_Part2.


Hall of Femmes. Paula Scher interviewed by Hjärta Smärta for Kolla!.


Paula Scher Hall of Femmes Hjärta Smärta Hjarta Smarta design Pentagram typograhy Hjarta Smarta

Cyanfeld


900bats.com


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Objectified trailer


Its impossible to cram a full films worth of people, ideas, and images into a 90-second trailer so think of this as a small taste: About the trailer: the voices belong to Jonathan Ive, Andrew Blauvelt, Marc Newson, and Karim Rashid. The song is I Like Van Halen Because My Sister Says They Are Cool by our friends El Ten Eleven, from their new record These Promises Are Being Videotaped [get it on iTunes]. And the font used in the trailer is Akzidenz Grotesk! [Shout out to Paula Scher!] Well be releasing the preliminary screening schedule soon, so subscribe to our newsletter or our RSS feed and well keep you posted.


Objectified Apple Design Technology Technik Mac macbook Pro iphone phones manufactured news iappleaustria Austria

Diseño Solemne 1 de 3


Diseño serio y diseño solemne... el juego como una forma de diseñar... Paula Scher de Pentagram en una de las TED TALKS... 18 minutos de las mejores conferencias del mundo...


Diseño Solemne 1 de 3 kuyaprod

For the Love of Vinyl: Aubrey "Po" Powell on Hipgnosis


Film by and with thanks to Nate Pommer. Aubrey Powell his new book: For the Love of Vinyl: The Album Art of Hipgnosis. Hipgnosis was the biggest and best design firm for the biggest and best bands of the classic rock era. Formed by Storm Thorgerson and Aubrey Powell in 1968, Hipgnosis was a graphic design studio specializing in creative photography and working mainly in the music business designing album covers for many rock n roll bands including Pink Floyd, Led Zeppelin, Genesis, 10cc, Yes, Peter Gabriel, Black Sabbath, Paul McCartney, Syd Barrett and Styx, among others. For a dozen years Hipgnosis created timeless rock iconography. For the Love of Vinyl is the first book to document their output in detail, focusing on over 60 package designs from cover to label written about in entertaining detail by the men who created them. Also included are short essays by musicians (such as Pink Floyds Nick Mason), artists (Peter Blake) and fellow designers (Paula Scher) on their favorite covers, as well as unseen photographs and ephemera. Complementing it all is a lengthy critical and historical text examining Hipgnosis and its legacy.


Hipgnosis Pink Floyd Led Zeppelin T. Rex Aubrey Powell Storm Thorgerson Paul mccartney picturebox For the Love of Vinyl Styx Yes Black Sabbath pictureboxinc

lynda.com | Creative Inspirations | Marian Bantjes, Graphic Designer


Get inspired at www.lynda.com Graphic designer Marian Bantjes has collaborated with numerous design legends, including Debbie Millman from Sterling Brands, Michael Bierut and Paula Scher from Pentagram/NY, Sean Adams from AdamsMorioka, and Stefan Sagmeister—all of whom are featured in this film. This Creative Inspirations was shot on location in Toronto, Vancouver, New York, Los Angeles, and Marian's home and workspace near Vancouver, where Marian shares her views on design and designers. We also visit her distinctive one-woman show at the Ontario College of Art & Design.


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Erik Spiekermann, OFFF 2011 Barcelona


Excerpt of Erik Spiekermann speaking at OFFF 2011 Barcelona. "I'll talk about how we work today, our attitude and our tools. I'll explain why we need so many typefaces, why it is important to work together in teams and what type of projects we should be working on. A report about being a communication designer by someone who has been doing it for over 40 years." OFFF keeps being a reference event throughout the world. A festival hosted in Barcelona, New York, Lisbon and Paris which has featured renowned artists such as Joshua Davis, Stefan Sagmeister, John Maeda, Neville Brody, Kyle Cooper, The Mill, Digital Kitchen, Ben Fry & Casey Reas, Golan Levin, Chris Milk, Rob Chiu, Julien Vallée, Paula Scher, Rick Poynor, Erik Spiekermann, Dvein, Erik Natzke, Vincent Moon, Ze Frank, Alex Trochut, among others...The festival where a new generation of artists has originated and developed. All of them started attending OFFF as spectators. Today, they take up its main stage.


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moriwase


moriwase www.moriwase.es www.moriwase.es/mw/mw2.mov


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Fantasy - Read between the lines (1981)


Fantasy - Read between the lines from the 1981 LP Fantasy Arranged By - Tony Valor Artwork By [Design] - Paula Scher Backing Vocals [Extra] - Cathy Ingraham , Chrissy Faith , Clare Bathé , Luci Martin , Norma Jean Wright Bass - Jolyon Skinner Drums - Alfred Adams Engineer - Andy Abrams , Carla Bandini , Jay Mark Engineer [Assistant] - Joanie Meisel , John Conventino , John (Ganole) Potoker* Guitar - Eddie Aaron Guitar [Lead] - Angelo Venuto Keyboards - Orin Canterbury Mastered By - José Rodriguez Percussion - Roger Canterbury Photography - Dan Weaks Producer - Tony Valor Synthesizer - Jolyon Skinner , Steve Robbins (2) , Tony Valor Written-By - T. Valor*


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Helvetica


For more info: www.microcinemadvd.com Helvetica is a feature-length independent film about typography, graphic design and global visual culture. It looks at the proliferation of one typeface (which will celebrate its 50th birthday in 2007) as part of a larger conversation about the way type affects our lives. Helvetica encompasses the worlds of design, advertising, psychology, and communication, and invites us to take a second look at the thousands of words we see every day. Interviewees include some of the most illustrious and innovative names in the design world, including: Erik Spiekermann, Matthew Carter, Massimo Vignelli, Wim Crowel, Hermann Zapf, Neville Brody, Stefan Sagmeister, Michael Bierut, David Carson, Paula Scher, Jonathan Hoefler, Tobias Frere-Jones, Experimental Jetset, Michael C. Place, Norm, Alfred Hoffmann, Mike Parker, Bruno Steinert, Otmar Further Information: 96 Minutes of Bonus Footage and Additional Interviews 1.78:1 Widescreen format Deluxe Booklet with Director's Statement Directed by Gary Hustwit


documentary microcinema trailer helvetica gary hustwit design font advertising

Joshua Davis, OFFF 2011 Barcelona - "Fail"


Excerpt of Joshua Davis speaking at OFFF 2011 Barcelona. "There are people who have complete visions in their minds and are content with crafting those visions, 100 percent in some artistic craft. I'm not that guy. Most of my days are filled with failure and being lost. It's this alone, that keeps me interested in my profession. I hope that at any moment, under a mountain of failure, The Unknown Voyage presents a path to some new discovery. I love the process, and I'll be spending my session walking though process with some latest projects I've been working on." OFFF keeps being a reference event throughout the world. A festival hosted in Barcelona, New York, Lisbon and Paris which has featured renowned artists such as Joshua Davis, Stefan Sagmeister, John Maeda, Neville Brody, Kyle Cooper, The Mill, Digital Kitchen, Ben Fry & Casey Reas, Golan Levin, Chris Milk, Rob Chiu, Julien Vallée, Paula Scher, Rick Poynor, Erik Spiekermann, Dvein, Erik Natzke, Vincent Moon, Ze Frank, Alex Trochut, among others...The festival where a new generation of artists has originated and developed. All of them started attending OFFF as spectators. Today, they take up its main stage.


OFFF Joshua Davis #offf11davis twtinteractive