
orabrush.com November 25th, 2010 @ 6 By Jed Boal UTAH COUNTY -- A fast-growing Utah County business became a YouTube sensation with a product that does not immediately strike you as sensational. In fact, the inventor could not sell it for years. Orabrush is out to "cure the world of bad breath," and the company discovered just the right whiff of humor to sell tongue brushes worldwide. "It's a strange phenomenon, I certainly did not anticipate this happening," says Austin Craig, a 20-something YouTube pitchman for the product. He plays a character in a lab coat who seems to know everything about bad breath, and more importantly, how to cure it. In a way, Craig and Orabrush are helping to define the marketing technique with each new video on YouTube. Who knew a tongue brush to cure bad breath could lead to such drama and hilarity? Turns out, visionaries at Orabrush in Provo tapped into a marvelous modern marketing method, and turned on customers worldwide through it's YouTube Channel. 50000 fans tune in each week to catch up with the self-deprecating escapades of Morgan the Orabrush Tongue, and his "Diaries of a Dirty Tongue." Dave Ackerman, a stand-up comic, plays Morgan. We caught up with Ackerman as he was shooting holiday spots with a video crew. They're all a bit amazed at how wacky ads on YouTube deliver sales results for a tongue brush. "People tune in, and kind of, don't even realize that they're watching a five-minute commercial every Tuesday," says Ackerman <b>...</b>
ksl
news
orabrush
viral
video
advertising
curebadbreath