0:00-1:00 We're here today on the This Week in Social Media pilot episode! 1:00-1:45 My guest today is Simon Mainwaring of We First (wefirstbranding.com). 1:45-3:00 Tell us about your recent work with charitable organizations and how that shifted your thoughts on branding, Simon. 3:00-4:00 So far big businesses haven't done spectacularly well, have they? Are there any examples of companies really doing a great job in social media? 4:45-9:00 Are there any examples of companies who were lagging behind and are now struggling to catch up? 9:00-10:30 So if you attempt to control the conversation too much, you're inevitably going to get backlash, right? 10:30-12:30 When you say the company needs to become human, you mean that there's no single individual behind the brand? Is that a big shift for some companies? 12:30-13:30 It's interesting that companies are now hiring Chief Listening Officers, just to make sure the customers are being heard. 13:30-17:45 You bring up the notion of trust a lot in your book. I think this stems from a brand's desire to over-control the message. What are your thoughts? 17:45-19:30 So one message to brands is that you have to participate or your voice will be lost, right? 19:30-20:15 We're taking a look at the top trends on Twitter this week--the Jersey Shore, Justin Bieber and Harry Potter all made the list. 20:15-21:15 How does a big brand work itself into these conversations? 21:15-23:30 Simon talks about how Mountain Dew crowd-sourced the <b>...</b>

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Robert Tercek's talk at Humanity+ @ Caltech (www.humanityplus.org "Information + Transformation: How Digital Media Accelerates the Future Evolution of Humanity"

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This Week in Careers host Lisa Johnson Mandell is joined this week by media/business futurist Robert Tercek. Also, check out the Weak Career Move of the Week, Tip of the Week, and Job of the Week! For more information, show notes, and upcoming schedule, go to www.thisweekin.com.

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This week is the reboot of This Week in Books with new hosts Lisa Johnson Mandell and Sam Osborn. They are joined in studio by Robert Tercek, a multimedia content expert who has worked with companies like MTV, Sony, Oprah Winfrey Network, and more! They also discuss what they are reading including An Object of Beauty by Steve Martin, The Girl Who Kicked the Hornets Nest by Stieg Larsson, and The Hobbit by JRR Tolkien. They look at Biblioz.com and see what was on the Bestseller List the year they were born! For more information, show notes, and schedules visit www.thisweekin.com.

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Innovation, creativity and adaptability are survival skills for a changing world -- and gaming plays a major role in this evolution. Games are everywhere these days. More than just for play or leisure-time, gaming and applied game mechanics increasingly occupy a place in our lives. This new gaming landscape of the 21st century opens up a vast array of new opportunities which will reward smart companies and brand marketers who are willing to engage with an audience of active, engaged players. Media pioneer and visionary Robert Tercek shares insight into the future evolution of gaming and the coming transmedia tidal wave that will reshape human civilization. For slides visit: casualconnect.org

Robert TERCEK General Creativity Casual Connect Seattle 2011 Casual Connect

During the past 20 years, gaming has grown and evolved from a niche business to a monster media industry. Hundreds of millions of people of all ages now play games. It is truly a mainstream activity. Drawing on LeVar's broad experience in all sorts of media, we will explore the impact of games, how games have caused TV and film to evolve and change and how it has affected the audience and changed their expectations about entertainment.

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Robert Tercek Digital Media Visionary and former President of Digital Media at OWN: The Oprah Winfrey Network, previously Senior Vice President of Digital Media at Sony Pictures Entertainment and earlier in his career was Creative Director at MTV: Music Television - appearing on Urban Rush.

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Robert Tercek on Creative Visions Foundation and advancing social change through media. TEDx Marin

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DMW exclusive interview with Robert Tercek, President of Digital Media for The Oprah Winfrey Network at Future of Television Forum East 2009 on November 18th ( www.televisionconference.com just a day before the announcement that she will end her wildly successful daytime talk show in 2011 after 25 seasons.

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Robert Tercek, President of Digital Media for Oprah's OWN Network, discusses his suggestions for students wanting a career in TV and Multimedia production.

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This week hosts Lisa Johnson Mandell and Sam Osborn are joined in studio by Jillian Lauren, author of Some Girls, My Life in a Harem. They discuss her journey to join the Sultan of Brunei's harem of women and how she became a writer. In Books on the Big Screen they talk about the adaptations for Water for Elephants and The Hunger Games. Plus in Book Bites they discuss the Google Amazon Giveaway. For more information, show notes, and schedules visit www.thisweekin.com.

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Lisa Johnson Mandell and Robert Tercek talk about spotting trends in the economy and what businesses can do to make the transition easier. Robert talks about how older businesses feel like they shouldn't have to make the change and how this opens the door for start-ups to swoop in and take advantage of it. A current example is Social Media and how businesses need to figure out how to implement it to their current business model. Watch the full episode here: www.youtube.com

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Robert Tercek, describes how Creative Visions is recording the life stories of rural Indian women through the massive distribution of video cameras. This segment of the human experience is now being recorded for posterity. together.cisco.com

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Exec Summary from X|Media|Lab: Global Media Ideas (June 2010) from some of the world's leading digital media powerbrokers: Ralph Simon; Gotham Chopra; Parmesh Shahani; Joy Mountford; Wayne Borg; Nick Yang; Haidong Pan; Anand Girdiharadas; John Penny; Amin Zoufonoun and Robert Tercek. www.xmedialab.com / info@xmedialab.com / @xmedialab

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0:00-1:00 On This Week in Social Media we're talking about People Power with Mark Pesce and Brad McCarty. 1:00-1:30 Mark, how are things in Sydney? 1:30-4:15 Mark, you developed a whole world of virtual reality through VRML. How do you think we've ended up since the vision you had in the 1990s? 4:15-5:15 At one point, the tweets were moving faster than the storm (Hurricane Irene) itself. 5:15-7:00 Welcome to Brad, North American editor for The Next Web. How are things in Nashville? 7:00-8:30 Brad- I was looking at a story out of Indonesia this week about a woman who ran a social media campaign for an election in Indonesia and is now getting offers as a social media coach. 8:30-11:00 This week, we're taking a look at MTV and their use of social media for the Movie Awards. Any reaction, Mark or Brad? 11:00-11:30 At that event, Beyonce broke the news of her pregnancy and generated more tweets per minute than any other world event, ever. 11:30-13:30 Even a year after the BP Deepwater Horizon incident, BP continues to lose in its social media efforts to rehabilitate the brand. 13:30-16:00 Doesn't it seem strange that a head of PR wouldn't use these tools themselves and be familiar with them? 16:00-17:00 Brad: Pitch me on Twitter. 140 characters or less is what I have time to read. 17:00-19:00 Marketers say they want to have a dialogue with their customers, but their dollars are still spent on traditional, one-sized media. 19:00-20:15 Mark: Guidelines are different than brands <b>...</b>

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Goodbye To Gutenberg More than any other technology, the printing press has shaped our understanding of the world. The impact of the printed word is much bigger than we realize. For the past 500 years, human culture has been dominated by a print metaphor that began with Gutenberg's invention of the printing press, a metaphor that is encoded in nearly every modern human invention, from the assembly line to packaged goods to mass media and entertainment. Our tools, our politics, our health care and education systems, and our consumer products and mass marketing are the artifacts of the Gutenberg revolution. And all of these are now undergoing a process of radical transformation, all at once. The end of the Gutenberg era is at hand. Today's chaos and cultural turbulence signal the transition to a new era. This era will be shaped by two-way media, dynamic feedback loops, collaborative knowledge-sharing, virtualization, and ultra-flexible production. Our future will be determined by the way we manage and exploit the explosive increase in information. Today, as the print era comes to a close, we can get a glimpse of the way our world is being shaped by new communications technology. This METal talk, by a veteran of digital media, provides vivid illustrations and metaphors to reveal the hidden power of the technology platforms that define the scope of innovation and social progress. This change is way bigger than the end of TV or 500 million Facebook friends. This Week's Guest <b>...</b>

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In this panel, Demetri Detsaridis (General Manager, Zynga New York), Michael Fergusson (CEO, Ayogo) and Nicole Lazzaro (CEO, XEODesign) will discuss the overlap between behavioral psychology and game design and development, as well as the possibilities of better employing psychological insights in the creation of games. As dramatic as the impact of statistical analysis and behavioral economics has been on gaming and the games industry, applied psychology has largely remained the province of player research departments at AAA console developers...or been overlooked entirely. Bringing this field to the fore could be another sea change for the industry, pushing gaming even further into the mass market or (depending on your perspective) pulling games one more step away from becoming art. What can we learn from psychology, how can we use it to understand what we're already doing, and can it help us build better games in the future? For slides visit: casualconnect.org

Demetri DETSARIDIS Zynga New York Michael FERGUSSON Ayogo Games Inc. Nicole LAZZARO xeodesign Robert TERCEK General Creativity Casual Connect Seattle 2011 Casual Connect

Join our new mailing list and be the first to learn about upcoming guests! Go to thisweekin.com/email. 0:00-1:00 Today we're talking to author Tim Sanders and journalist Liz Gannes about Reputation on the Web. 1:00-3:30 Welcome to the show, Liz! You wrote a story this week about Twitter's milestone of breaking 100 million active users. Liz, tell us more about that. 3:30-4:30 So what's the benefit of creating an account and logging into Twitter? 4:30-5:45 And Twitter is hard to measure but it's not like a traditional website, yes? But what you're describing is concentric circles? 5:45-7:00 Tell us about the difference between the users and the watchers. 7:00-7:30 Liz, thanks for joining us today. Check out more of her work at AllThingsD.com. 7:30-9:00 So Tim, let's talk a little bit about Klout. What's your take on the service? 9:00-10:45 Tim Sanders, my guest today, is the author of "Love is the Killer App," as well as its prequel, "Today We Are Rich." 10:45-13:30 So if you're a positive or negative person that will come through in your social media persona, yes? 13:30-14:30 So the recipe to running a successful company is to stay focused? 14:30-16:30 How do you get that last 40% engaged at Twitter? What advice would you give to someone who's brand new at social media to accomplish that, Tim? 16:30-19:00 Tim: Let's talk about the motivation for a re-Tweet. Dan Zarrella recently wrote a book on the subject called "Zarrella's Hierarchy of Contagiousness." 19:00-21:00 Is <b>...</b>

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Futurist Mark Pesce is working on a book with Robert Tercek titled "The Next Billion Seconds", and based on excerpts just published it looks like it will be fascinating. In one of the excerpts they mention "communities of expertise", and that seems like a role that could logically be filled by professional associations - if they are proactive enough to grasp the opportunity. Links for this ep: Mark Pesce: www.twitter.com/mpesce The Next Billion Seconds: www.thenextbillionseconds.com Hypereconomics: www.thenextbillionseconds.com/sample-page/hypereconomics jon.oxer.com.au

Super House TV

This Week in Social Media is proud to present Robert Tercek's speech from the Casual Connect Conference, entitled "Beyond Play: Gaming in the Connected Age." As innovation, adaptability, and creativity become increasingly important, applied game theory moves beyond entertainment to open a huge market that will reward companies that are willing to engage an active audience. Robert shares his insights into the startling evolution of gamification. TIMECODES 00:00 Introduction 01:00 Topic for the day: Games Everywhere, and why Robert is a skeptic 02:28 Jeopardy Online; taking traditional games online and why some take off, some don't 04:30 How games reflect our times 06:09 The most popular game in the world: CityVille 8:49 Where's the game in CityVille? Giving gifts! 9:39 Zynga's 'spamming model' 10:40 Social obligation and social gaming 12:00 Zynga's symbiotic, but captive, relationship with Facebook 12:49 Gamification sucks! What are we talking about when we talk about gamification. 15:20 Gamification is the datamining business 15:44 Jane McGonigal's Vision 17:00 Idealists vs. Realists 18:58 Pointification of Life and BF Skinner 21:30 Foursquare+Groupon+Zynga= Giant Habitrail 23:00 TaskRabbit 23:50 An appeal to game developers to do better 24:10 Convergent technology 25:10 Apple has enough cash to buy all the other mobile companies 26:30 The collapsing cycle of innovation 29:00 Augmented reality 32:30 The "One Ring" of social gaming= NFC 34:50 60% of what is purchased on <b>...</b>

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I made this video about a week ago. The video I'm talking about: -Social Media- Robert Tercek and the "Information Tsunami" www.youtube.com

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Join our new mailing list and be the first to learn about upcoming guests! Go to thisweekin.com/email. 0:00-1:00 Today, on This Week in Social Media, we'll cover the latest from uber-social network Facebook and also dive into the world of social TV viewing. 1:00-2:00 First up we have Marshall Kirkpatrick from ReadWriteWeb to talk to us about Facebook's big changes. 2:00-4:00 There's also been a massive change to the Facebook profile look, yes? 4:00-5:00 What about big media? We heard from Netflix this week that they won't be integrating in the US. What's your take on this? 5:00-6:00 Thanks for joining us today, Marshall. Everyone remember to follow him on Twitter @marshallk. 6:00-6:45 Also joining us today is Mike Bracco, product manager at Mahalo, who will be previewing the Facebook changes for us. 6:45-7:45 And you have control over that image as a user? 7:45-8:30 Tell us a bit about the mapping feature. 8:30-9:00 So what's the biggest new integration that Facebook has made? 9:00-9:30 Mike, thanks so much for taking us on that tour. Everyone remember to follow him on Twitter @bracco. 9:30-10:15 We've got a start studded panel this week: Somrat Niyogi of Miso, Fraser Kelton of GetGlue and Gabriele Gresta of Digital Magics and Bibop. Where are you coming from today, Fraser? 10:15-11:30 What's happening at Miso and where are you, Somrat? 11:30-13:00 So today we're talking about social TV and the advent of connected viewing. It seems like GetGlue has positioned themselves <b>...</b>

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Join our new mailing list and be the first to learn about upcoming guests! Go to thisweekin.com/email. 0:00-1:00 Welcome everyone, today we're talking about AR--augmented reality. 1:00-2:00 Today, Brian Mullins of Daqri and Roman Hasenbeck of Metaio are joining us. 2:00-2:30 Brian, tell me a little about what Daqri does with AR? 2:30-4:30 Give me an example of what an AR experience would be? 4:30-7:00 Brian, tell us about the work you did for the sushi restaurant Uchi? 7:00-9:00 So you did this for the restaurant in order to give people something to do during a wait? 9:00-11:00 Let's take a look at another Daqri video. What does this demonstrate? 11:00-12:00 So you're going to allow people to virtually preview home decor without having a physical sample? 12:00-13:00 What are some other applications? 13:00-13:30 Thanks for joining us Roman, where are you joining us from today? 13:30-14:15 Tell us a little about the history of Metaio? 14:15-16:00 How could the automotive industry make use of AR? 16:00-17:00 When will we start having windshield displays in cars? Is that something Germany companies are working on? 17:00-19:00 What are you working on that a consumer could check out today? 19:00-20:30 What's the next step? Can children actually learn to program these toys? 20:30-23:00 Tell us about your new Augmented City project, Roman. 23:00-25:00 Have you solved the problem of how people can visualize this? 25:00-26:00 Roman, can I start to tag objects around cities right <b>...</b>

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Join our new mailing list and be the first to learn about upcoming guests! Go to thisweekin.com/email. 0:00-0:30 Welcome everyone. Today we have David Orban of dotSUB and Carl Franzen from Talking Points Memo joining us. 2:00-4:00 Thanks for joining us today, Carl. Tell us a little about what you saw going on with the Wall Street protests. 4:00-7:30 It seems like most of the commentary has been snide and derisive. Is that starting to change? 7:30-9:30 There have been reports of governments in Syria and Libya stealing people's passwords to social sites. 9:30-11:45 Tell me more about your conversations with the protesters and their goals. 11:45-17:45 Let's look at the Facebook activity of the Occupy Wall Street movement. 17:45-18:15 You can watch the live stream right now at OccupyWallStreet.org. 18 Thank you for joining us Carl! 19:00-19:30 Next we have David Orban from dotSUB joining us. 19:30-20:30 Welcome, David! Tell us a little about dotSUB. 20:30-22:00 How does crowdsourcing work with subtitles? 22:00-23:30 How does the dispute process work if people disagree on the translation? 23:30-26:00 How many languages have the TED talks been translated into? 26:00-28:00 Let's take a look at what Stanford is doing with their open AI class. 28:00-29:30 How is dotSUB working with this class to provide the translations? 29:30-33:00 What are the weaknesses in the human processing of speech that make AI necessary? 33:00-35:30 What we're seeing today is the application of social <b>...</b>

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Christian Hernandez Gallardo, Head of International Business Development, Facebook Interviewer: Robert Tercek, President, General Creativity Millions of people update their Facebook status on a daily basis commenting on their favorite show character, team, athlete or breaking news. Christian Hernandez from Facebook highlighted best practices to engage with this passion to drive engagement with these fans.

Engaging the Passionate Fan mipmarkets

Join our new mailing list and be the first to learn about upcoming guests! Go to thisweekin.com/email. 0:00-1:00 Welcome everyone. This week we're talking about the impact of the check-in with author Carmine Gallo. 1:15-2:45 Carmine, tell us a little bit about the two books you wrote on Steve Jobs. 2:45-4:00 You wrote a book about Steve's presentation skills? 4:00-5:45 Why can't anyone else in Silicon Valley make a good-looking computer? 5:45-6:30 Why did Steve's Stanford commencement speech touch us all so much? 6:30-11:00 Carmine, your new book is called "The Power of Foursquare." What prompted you to write this and why focus on Foursquare? 11:00-12:30 So it's a reward for the mayor or whoever dominated the check-ins that day? 12:30-14:30 Are businesses creating different levels of check-in for newbies, mayors, etc.? 14:30-19:00 How does Foursquare make it easier for businesses to monitor this traffic? 19:00-21:00 Co-founder Dennis Crowley is quoted in the book as saying that he feels they evolved because of their New York location. Did that influence the destiny of the business? 22:30-25:30 Why is Foursquare so much more effective? 25:30-28:00 So in the consumer's mind, there's a positive reinforcement between the brand and useful information? 28:00-30:00 So you check in at various points around the campus and you get different messages and rewards? 30:00-31:15 Traditional media just isn't performing how it used to, so this is an especially interesting time for <b>...</b>

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On this episode of This Week in Social Media, we bring your Rob's talk from Social Media Week entitled "The Information Tsunami; Life After Mass Media." Join our new mailing list and be the first to learn about upcoming guests! Go to thisweekin.com/email.

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In this episode, Robert (@superplex) welcomes Michael Margolis (@getstoried), founder of Getstoried.com. They discuss how to tell your story brilliantly using social media, which people and companies are doing it well, and how to build your audience online by harnessing the power of your own story. Time Codes: 00:00-01:00 Introduction to Michael Margolis 1:20 Every person has a story to tell 2:10 Learning how to talk again! 3:20 We have to learn who we are in social media. Can we stay ourselves, or do we all play a role? 3:38 The social media "reeling back" movement 4:00 Perils of social media 4:30 The Resume is Dead, the Bio is King 5:40 Personal branding pitfalls 6:05 Before any meeting, you've been Googled! 7:20 Storytelling is a way to cut through the noise 8:00 Robert: you make some pretty bold claims on your website! 9:00 The new "About Me." 10:00 10 things that you love as a social lubricant 10:50 Sometimes when you blog off topic, it reminds people you are human 11:30 Tell people what you love, because that's safe! 12:23 The impact of Facebook Timeline 14:30 Transformation requires a witness 15:30 Social media is "living out loud" 16:10 Using a blog as a tool to achieve a goal 16:39 The bigger risk you get, the more support you'll get 17:09 To succeed at social media, you need to talk to total strangers like they're your best friends 17:51 Charlie Sheen 19:00 Is your story for your own ego, or is it for your audience? 20:18 Obama Campaign and social media 21:42 We <b>...</b>

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Robert Tercek sits down with Goodreads CEO Otis Chandler and Rex Pickett, author of the novel "Sideways," to talk about the profound effect that social media has had on the publishing industry. From the changes in media consumption to the drastic shift towards self-publishing and self-promotion, there has never been a greater period of flux. Joining them is AJ Walkley, a young author who is "in the trenches" of this new movement. Timecodes: 00:30 Introductions to social reading and Otis Chandler 1:00 The mission of Goodreads 2:40 How does Goodreads leverage social media? 4:35 The difference between a Goodreads review and an Amazon review 6:44 Author Profiles 7:20 the perils of 'Contact Me' 8:15 Introducing AJ Walkley 8:54 Introducing Rex Pickett 9:50 Rex on leaving traditional publishing 11:00 Rex on self- publishing his second novel, Vertical 12:15 The struggles of marketing Sideways 13:48 Rex on how the publishing industry is mired in the 20th century 14:14 Otis on how writing the book is barely half the battle 14:40 Digital media has shifted the job of the author 15:30 Rob on how traditional publishers are unequipped to market books in a modern media arena 16:50 Alison on the experiences of aspiring authors 18:10 The good news is that the Internet gives everybody a voice; the bad news is that the Internet gives everybody a voice. 20:10 Otis on why traditional publishers are unable to scale 25:05 Social media is all about feedback 26:25 We don't start with the content <b>...</b>

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Was able to volunteer for last night's TEDxMarin 2011. Here are a few clips from last night's speakers. Want more info on TEDxMarin: www.tedxmarin.com Want more info on Miss Representation: www.missrepresentation.org For more info on me: Blog: www.EverydaySocialite.com Twitter: www.twitter.com/navi_ganancial

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