
December 15th, 1997. *********FULL TRANSCRIPT [WRITTEN BY ME]********** "It has been said that anything can happen here in the World Wrestling Federation, but now more than ever, truer words have never been spoken. This is a conscious effort on our part to "Open the Creative Envelope", so to speak, in order to entertain you in a more contemporary manner. Even though we call ourselves "Sports Entertainment" because of the athleticism involved, the keyword in that phrase is "Entertainment". The WWF extends far beyond the strict confines of sports presentation into the wide open environment of broad based entertainment. We borrow from such programs niches like soap-operas, like "The Days of Our Lives", or, music videos such as those on MTV, Daytime talk-shows like "Jerry Springer" and others, cartoons like "The King of The Hill" on FOX, Sitcoms like "Seinfeld", and other widely accepted forms of television entertainment. We, in the WWF, think that you, the audience, are quite frankly, tired of having your "intelligence insulted". We also think that you're tired of the same old simplistic theory of "Good Guys VS Bad Guys". Surely the era of "The super-hero urge you to say your prayers and take your vitamins" is definitely, passe. Therefore, we've embarked on a far more innovative and contemporary creative campaign, that is far more invigorating and extemporaneous than ever before. However, due to the live nature of "RAW" and the "WarZone", we encourage some degree of parental <b>...</b>
vince
mcmahon
attitude
introduces
the
steve
austin
1997
wwf
wwe
rock
mankind
kane
taped
segment
kayfabe
creative
writing
professional
wrestling
Raw
Is