
Kansas City-born designer Jeremy Scott takes fashion very seriously -- but he is keen to point out that taking something seriously does not mean it has to be all that serious. Jeremy sees fashion as an opportunity for self-expression and social commentary, and injects his signature sense of humour and references to pop culture into every collection. His runway career began in Paris, after starting out in New York. Since then, he has flooded the world with his signature stylings, which include metallic, winged trainers, pizza slice and burger designs, and one-legged trousers. Yet Jeremy's work is not about novelty; it's about being fearless. Jeremy's SS12 collection, pays homage to his country upbringing, through an ever-present pop lens. Taking leave from his subculture-inspired AW11 collection, this season Jeremy celebrates thigh slapping homegrown Americana -- meaning that fringing, torn denim, patent leather chaps and cartoon cowboy and graphic prints have all stormed the catwalk. Jeremy has rivalled his independent success through collaborations with established labels, and for Swatch, he has transformed the brand's now classic design, fusing the distinctive Swatch style with his own. For Jeremy, transformation comes naturally. In what is his second range of designs for Swatch he has built on the success of the first collection, with the wraparound 'punk' style bearing a close resemblance to his current catwalk show. The other examples, seen in this shoot, bring to <b>...</b>
Jeremy
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Swatch
Fashion
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