On December 10th 1989 the first TAC commercial went to air. In that year the road toll was 776; by last year 2008 it had fallen to 303. A five minute retrospective of the road safety campaigns produced by the TAC over the last 20 years has been compiled. The montage features iconic scenes and images from commercials that have helped change they way we drive, all edited to the moving song Everybody Hurts by REM. This campaign is a chance to revisit some of the images that have been engraved on our memories, remember the many thousands of people who have been affected by road trauma and remind us all that for everyones sake; please, drive safely. Transport Accident Commission Victoria. www.tac.vic.gov.au ====================== "Copyright in thematerial on this website is owned by the TAC and may only be used for non-commercial personal or educational purposes. You may not modify, transmit or revise the contents of this website without the prior written permission of the TAC." Comments may not be published if they do not add to the discussion, are offensive, repetitious, illegal or meaningless, contain clear errors of fact or are in poor taste.

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Social Death - Hannah Moon - 2007 MAFMAD Winner Make a Film. Make a Difference (MAFMAD) is a short film competition supported by the Transport Accident Commission (TAC) in Victoria that encourages young film makers to submit an idea thatll make their mates think twice before taking risks on the road.

Social Death Hannah Moon 2007 MAFMAD Winner Make Film. Difference Transport Accident Commission (TAC) in Victoria

The number of drivers killed at low levels of alcohol impairment was rising; 37% were found to be between 0.05 and 0.15. By the time a driver reaches 0.05 they are already at twice the risk of crashing. This commercial takes a sarcastic approach to those who believe it is OK to drive only a little bit over. This led to a modification of the original Drink, drive, bloody idiot line.Launched: 2003. Victorian Road Toll that year: 330. www.tac.vic.gov.au ====================== "Copyright in the material on this website is owned by the TAC and may only be used for non-commercial personal or educational purposes. You may not modify, transmit or revise the contents of this website without the prior written permission of the TAC."

Little bit dead only over drink drive bloody idiot TAC commercial Transport Accident Commission Victoria TV ad road trauma toll safety

www.spokes.com.au The new campaign reminds riders about the types of risks they are exposed to every time they ride and that no matter who is at fault, it likely to come of second best in the case of a crash. This was to complement its existing motorcycle safety campaign, which had been encouraging riders to wear protective clothing at all times (March 2008) , the TAC wanted to make riders aware of their extreme vulnerability on the road. Market research undertaken by the TAC indicates that are riders underestimate the level of risk they are exposed to and that many ignore the options that can assist them in reducing their level of risk; including riding at a safe speed, wearing protective clothing and being highly visible. http

protective clothing 'The Ride' transport accident commission TAC www.spokes.com.au

www.facebook.com - Get to know our town, and our mission to help reduce speeding on our roads. Transport Accident Commission Victoria. www.tac.vic.gov.au ====================== "Copyright in thematerial on this website is owned by the TAC and may only be used for non-commercial personal or educational purposes. You may not modify, transmit or revise the contents of this website without the prior written permission of the TAC." Comments may not be published if they do not add to the discussion, are offensive, repetitious, illegal or meaningless, contain clear errors of fact or are in poor taste.

Voxpops online regraded master Transport accident commission TAC Victoria speed kills campaign advertisement town rename

Howsafeisyourcar.com.au Open on a close up of a woman in a room, as she begins to speak we realise that she has a speech impairment. She starts to talk about her lack of knowledge of curtain airbags before her accident and then describes how curtain airbags can protect you in a crash. Her speech (which is subtitled) is interspersed with crash test footage showing a curtain airbag deploying.

Curtain airbags advert vehicle safety howsafeisyourcar car tac victoria crash accident commercial

What better way to raise awareness of speeding than by doing the exact opposite? -www.facebook.com Transport Accident Commission Victoria. www.tac.vic.gov.au ====================== "Copyright in thematerial on this website is owned by the TAC and may only be used for non-commercial personal or educational purposes. You may not modify, transmit or revise the contents of this website without the prior written permission of the TAC." Comments may not be published if they do not add to the discussion, are offensive, repetitious, illegal or meaningless, contain clear errors of fact or are in poor taste.

slo race online regraded master Transport accident commission TAC Victoria speed kills campaign advertisement town rename car racing

www.facebook.com - The whole town explains it! Transport Accident Commission Victoria. www.tac.vic.gov.au ====================== "Copyright in thematerial on this website is owned by the TAC and may only be used for non-commercial personal or educational purposes. You may not modify, transmit or revise the contents of this website without the prior written permission of the TAC." Comments may not be published if they do not add to the discussion, are offensive, repetitious, illegal or meaningless, contain clear errors of fact or are in poor taste.

Facebook Online video regraded master Transport accident commission TAC Victoria speed kills campaign advertisement town rename

www.facebook.com - We want to change our town's name to SpeedKills. Find out why and how you can help. Transport Accident Commission Victoria. www.tac.vic.gov.au ====================== "Copyright in thematerial on this website is owned by the TAC and may only be used for non-commercial personal or educational purposes. You may not modify, transmit or revise the contents of this website without the prior written permission of the TAC." Comments may not be published if they do not add to the discussion, are offensive, repetitious, illegal or meaningless, contain clear errors of fact or are in poor taste.

Appeal TVC 60 regrade MASTER Transport accident commission TAC Victoria speed kills campaign advertisement town rename advert commercial comercial

The Pictures of You campaign shows the consequences of speeding are far reaching and can affect many people for the rest of their lives. A number of very special people were kind enough to participate in this landmark commercial and share their grief. Angie Hart sings a heartrending version of the song by The Cure, as these families remember the people they have lost through speeding. "This is why you're photographed when you speed." The road safety ad campaign from the TAC (Transport Accident Commission) of Victoria, features real families grieving over victims of the road toll. www.picturesofyou.com.auLaunched 2008. Victorian Road Toll that year: 303. www.tac.vic.gov.au ====================== "Copyright in the material on this website is owned by the TAC and may only be used for non-commercial personal or educational purposes. You may not modify, transmit or revise the contents of this website without the prior written permission of the TAC." Comments may not be published if they do not add to the discussion, are offensive, repetitious, illegal or meaningless, contain clear errors of fact or are in poor taste.

Pictures of You reducing road trauma in Victoria anti-speed campaigns Wipe Off TAC commercial Transport Accident Commission TV ad toll safety speeding speed camera photograph car vehicle australia angie hart real life stories kills

Melbourne Victory and Victorian Police combine to warn people about speeding The victory players in the ad are Leigh Broxham, Grant Brebner, Evan Berger, Carlos Hernandez, Diogo Ferreira Transport Accident Commission Victoria. www.tac.vic.gov.au ====================== "Copyright in thematerial on this website is owned by the TAC and may only be used for non-commercial personal or educational purposes. You may not modify, transmit or revise the contents of this website without the prior written permission of the TAC." Comments may not be published if they do not add to the discussion, are offensive, repetitious, illegal or meaningless, contain clear errors of fact or are in poor taste.

Melbourne Victory Victorian Police transport accident commission TAC victoria speed Leigh Broxham Grant Brebner Evan Berger Carlos Hernandez Diogo Ferreira road toll trauma traffic crashes crash advertisement commercial serious injury prevention drive safety safely wipe off football sports funny advert

The first TAC commercial answered the brief to upset, outrage and appal Victorian drivers. The story of a young drunk driver who seriously injures his girlfriend and is confronted at the hospital by her angry parents, sets the realistic, documentary style that has been the hallmark of TAC communications ever since. Nurse Karen Warnecke uttered the immortal words If you drink, then drive, youre a bloody idiot for the first time in a corridor at the Royal Melbourne Hospital. Launched: Dec 10th 1989. Victorian Road Toll that year: 776 www.tac.vic.gov.au ====================== "Copyright in thematerial on this website is owned by the TAC and may only be used for non-commercial personal or educational purposes. You may not modify, transmit or revise the contents of this website without the prior written permission of the TAC."

drink then drive bloody idiot TAC commercial Transport accident commission Victoria TV ad road trauma toll first

Peter Bellion is a veteran investigator of the Victoria Police MCIU (Major Collision Investigation Unit) assessing many hundreds of fatal crashes. He has advised on a number of TAC campaigns. On this occasion he fronts the camera to reinforce the Wipe off 5 message with a graphic demonstration of how a car driving just 5 km/h faster can impact on the severity of injuries sustained by a vulnerable road user such as a pedestrian.. This was one of the most complex commercials ever made in Australia. One 20 frame sequence took visual effects teams in two cities 10 days to complete.Launched: 2006. Victorian Road Toll that year: 337. www.tac.vic.gov.au ====================== "Copyright in the material on this website is owned by the TAC and may only be used for non-commercial personal or educational purposes. You may not modify, transmit or revise the contents of this website without the prior written permission of the TAC."

Sgt Peter Bellion Major Collision Unit reconstruction serious crash. TAC commercial Transport Accident Commission Victoria TV ad road trauma toll safety

This is an ad we did for an advertising school assignment. We got our inspiration by watching those awesome TAC Victoria campaigns. We try to get across that driving under the influence of any drugs or alcohol can lead to tragedy. Perpetrator: Jared Hargreaves Victim: Tristan Price Camera, Editor and Voiceover: Nick Dellicastelli Song: Everybody Hurts by REM

nick wangaratta TAC Victoria TV ad Transport accident commission road toll trauma traffic crashes crash advertisement commercial serious injury prevention drive safety safely drink speed wipeoff kills vehicle death child kid dead advert australia DUI

This campaign aims to address the commonly quoted excuses drivers use to justify their speeding behaviour and reinforcing the life-threatening consequences driving only a few k's over the speed limit can have on innocent road users. This campaign has been well-received by the Victorian community and thus has formed part of the TAC's Speed Public education campaign schedule each year since it's creation. Transport Accident Commission Victoria. www.tac.vic.gov.au ====================== "Copyright in thematerial on this website is owned by the TAC and may only be used for non-commercial personal or educational purposes. You may not modify, transmit or revise the contents of this website without the prior written permission of the TAC." Comments may not be published if they do not add to the discussion, are offensive, repetitious, illegal or meaningless, contain clear errors of fact or are in poor taste.

Speed Driving Wheel Victoria anti-speed campaigns Wipe Off TAC commercial Transport Accident Commission TV ad toll safety speeding excuse life-threatening Drive funny cars

Victoria Police Deputy Commissioner Ken Lay is urging Victorians to catch public transport in the TACs latest Christmas enforcement advertisement. The ad also features the latest results of Victoria Polices enforcement operation which began on 20 November. Instead of taking the risk of wrecking someones Christmas by driving drink or drug impaired, I urge Victorians to travel on trains, trams, buses or taxis. Its simply not worth the risk of hurting someone or getting caught, Deputy Commissioner Lay said. First Aired: 4th December 2009

Ken Lay Bus TAC Christmas Enforcement Campaign

Death Blooms - Matthew Goodrich 2008 MAFMAD Make a Film Make A Difference winner

Death Blooms Matthew Goodrich MAFMAD Make film difference Transport Accident Commission TAC in Victoria young makers competiton

Bill Irvings film looks at the evolution of mateship from prehistoric times to the present day. Bill is studying screenwriting at RMIT University. Make a Film. Make a Difference (MAFMAD) is a short film competition supported by the Transport Accident Commission (TAC) in Victoria that encourages young film makers to submit an idea thatll make their mates think twice before taking risks on the road. www.mafmad.com.au

'This is Bullshit' 2009 MAFMAD Winner Transport Accident Commission TAC in Victoria young film makers competiton make difference

'Price Of Friendship' by Paddy Macrae - 2007 MAFMAD winner Make a Film. Make a Difference (MAFMAD) is a short film competition supported by the Transport Accident Commission (TAC) in Victoria that encourages young film makers to submit an idea thatll make their mates think twice before taking risks on the road.

'Price Of Friendship' 2007 MAFMAD winner

People were more worried about how to avoid being caught by the police at over 0.05 than having a crash when driving home. This commercial shows the terrible results for a dyed-in-the-wool tradesman who thought hed be safe taking the back way.Launched: 1996. Victorian Road Toll that year: 418. www.tac.vic.gov.au ====================== "Copyright in the material on this website is owned by the TAC and may only be used for non-commercial personal or educational purposes. You may not modify, transmit or revise the contents of this website without the prior written permission of the TAC."

Bush Telegraph TAC commercial Transport Accident Commission Victoria TV ad road trauma toll safety Drink Drive

'Denial' - 2005 MAFMAD Winner - Chris Kamen Make a Film. Make a Difference (MAFMAD) is a short film competition supported by the Transport Accident Commission (TAC) in Victoria that encourages young film makers to submit an idea thatll make their mates think twice before taking risks on the road.

'Denial' 2005 MAFMAD Winner Chris Kamen

'Insignia' - Carmen Knox - 2009 MAFMAD Winner Carmen Knox, a Monash University scriptwriter, has based her film on the behaviour of young men and mateship in a military environment. Carmens film focuses on the group mentality and shows that mates have been taking care of each other throughout Australias history. Make a Film. Make a Difference (MAFMAD) is a short film competition supported by the Transport Accident Commission (TAC) in Victoria that encourages young film makers to submit an idea thatll make their mates think twice before taking risks on the road. www.mafmad.com.au

'Insignia' Carmen Knox 2009 MAFMAD Winner Transport Accident Commission TAC in Victoria young film makers competiton make difference

The target of speeding messages was broadened with this commercial that shows how the pressures of time and a busy day cause a Mum to rush from one thing to the next. The outcome is depicted in one of the most graphic crashes ever shown, accompanied by a shocked mothers cries of Scottie. Dont fool yourself, speed killsLaunched: 1995. Victorian Road Toll that year: 418. www.tac.vic.gov.au ====================== "Copyright in the material on this website is owned by the TAC and may only be used for non-commercial personal or educational purposes. You may not modify, transmit or revise the contents of this website without the prior written permission of the TAC." Comments may not be published if they do not add to the discussion, are offensive, repetitious, illegal or meaningless, contain clear errors of fact or are in poor taste.

Mum in a Hurry tac's anti speed TAC commercial Transport Accident Commission Victoria TV ad road trauma toll safety slow down kills

'Wanker' - Melissa Bubnic - 2006 MAFMAD Winner Make a Film. Make a Difference (MAFMAD) is a short film competition supported by the Transport Accident Commission (TAC) in Victoria that encourages young film makers to submit an idea thatll make their mates think twice before taking risks on the road.

'Wanker' Melissa Bubnic 2006 MAFMAD Winner Make Film. Difference (MAFMAD) short film competition Transport Accident Commission (TAC)

Three former TAC Cup players, Geelongs Gary Ablett, Hawthorns Sam Mitchell and Carltons Matthew Kreuzer are spreading the word about the importance of learner drivers getting sufficient experience in the new campaign

TAC Cup players Geelongs Gary Ablett

'Pose' by Ebony Jane Carroll - 2007 MAFMAD winner Make a Film. Make a Difference (MAFMAD) is a short film competition supported by the Transport Accident Commission (TAC) in Victoria that encourages young film makers to submit an idea thatll make their mates think twice before taking risks on the road.

'Pose' 2007 MAFMAD winner

Anything - Thomas Kinsman -2003 MAFMAD Winning film Make a Film. Make a Difference (MAFMAD) is a short film competition supported by the Transport Accident Commission (TAC) in Victoria that encourages young film makers to submit an idea thatll make their mates think twice before taking risks on the road.

Anything Thomas Kinsman -2003 MAFMAD Winning film Make Film. Difference Transport Accident Commission (TAC)

'Swing- Sam Holst 2005 MAFMAD winner Make a Film. Make a Difference (MAFMAD) is a short film competition supported by the Transport Accident Commission (TAC) in Victoria that encourages young film makers to submit an idea that'll make their mates think twice before taking risks on the road. www.mafmad.com.au

'Swing' 2003 MAFMAD winner Make Film. Difference (MAFMAD) Transport Accident Commission (TAC)

This was one of the most emotionally charged of all TAC campaigns. It was created in three parts that went to air sequentially in the days leading up to Christmas. The series shows the effect of a Dads death through drink driving on his pregnant wife, his young children and his extended family.Launched: 1998. Victorian Road Toll that year: 390. www.tac.vic.gov.au ====================== "Copyright in the material on this website is owned by the TAC and may only be used for non-commercial personal or educational purposes. You may not modify, transmit or revise the contents of this website without the prior written permission of the TAC."

Drink drive bloddy idiot Christmas TAC commercial Transport Accident Commission Victoria TV ad road trauma toll safety

Christmas is a time when sadly, celebrations translate to a rise in crashes caused by drink driving. To the plaintive sounds of John Lennons Happy Christmas (War is Over) sung by a young girl, this commercial shows a night in Emergency, confronting people with the human trauma that results from drink driving. So this is christmas !Launched: 1996. Victorian Road Toll that year: 418. www.tac.vic.gov.au ====================== "Copyright in the material on this website is owned by the TAC and may only be used for non-commercial personal or educational purposes. You may not modify, transmit or revise the contents of this website without the prior written permission of the TAC."

Lennon's Christmas Drink Drive TAC commercial Transport Accident Commission Victoria TV ad road trauma toll safety

Historically the percentage of drivers who have died with a BAC (Blood Alcohol Concentration) exceeding 0.05 was around 37%. By the end of 1992 the Bloody idiot campaign had reduced that to 21%. Joey shows the outcome of a cocksure young bloke who insists on driving after drinking with tragic consequences. It concludes with him in hospital crying, I killed my brother.Launched: 1998. Victorian Road Toll that year: 390. www.tac.vic.gov.au ====================== "Copyright in the material on this website is owned by the TAC and may only be used for non-commercial personal or educational purposes. You may not modify, transmit or revise the contents of this website without the prior written permission of the TAC."

TAC commercial Transport Accident Commission Victoria TV ad road trauma toll safety Joey killed my brother

'The Birthday Present' - Shannon Sleeth 2003 MAFMAD winner Make a Film. Make a Difference (MAFMAD) is a short film competition supported by the Transport Accident Commission (TAC) in Victoria that encourages young film makers to submit an idea thatll make their mates think twice before taking risks on the road. www.mafmad.com.au

'The Birthday Present' Youtube Shannon Sleeth 2003 MAFMAD winner Make Film. Difference (MAFMAD) Transport Accident Commission

his commercial was the first to illustrate the physical signs of alcohol impairment. It is also the only TAC commercial to use an idea from elsewhere; the beer glasses blurring the drivers vision was based on a commercial from Singapore. To make the scenario relevant to all Victorians, two versions were shot, one in Melbourne and the other in rural Victoria.Launched: 1993. Victorian Road Toll that year: 436. www.tac.vic.gov.au ====================== "Copyright in the material on this website is owned by the TAC and may only be used for non-commercial personal or educational purposes. You may not modify, transmit or revise the contents of this website without the prior written permission of the TAC."

TAC commercial Transport Accident Commission Victoria TV ad road trauma toll safety Drink Drive

Everyone in Speed is getting behind the name change, even our talented, young, music superstar, Gabby.

Gabby online 60 regraded

Concentration was an issue that provided a softer reason for a fatal crash to occur, a reason that was easily accessible to younger, inexperienced drivers. They could associate with this message by seeing shared responsibility in a group scenario. The 2 minute commercial remains unique in its inclusion of a single shot that lasts 60 seconds, showing that the real message is in the consequences of distracted behaviour.Launched: 1991. Victorian Road Toll that year: 503. www.tac.vic.gov.au ====================== "Copyright in the material on this website is owned by the TAC and may only be used for non-commercial personal or educational purposes. You may not modify, transmit or revise the contents of this website without the prior written permission of the TAC."

Darren TAC commercial Transport accident commission Victoria TV ad road trauma toll County kids

'Slab' - Lucinda Schroder - 2006 MAFMAD Winner Make a Film. Make a Difference (MAFMAD) is a short film competition supported by the Transport Accident Commission (TAC) in Victoria that encourages young film makers to submit an idea thatll make their mates think twice before taking risks on the road.

'Slab' 2006 MAFMAD Winner Make Film. Difference Transport Accident Commission TAC Lucinda Schroder

A landmark commercial that launched the Wipe off 5 campaign. Research suggested that if every driver drove just 5 km/h slower, 90 lives would be saved each year. Within two years of the Wipe off 5 campaign launching, deaths on metropolitan roads had fallen by 107.Launched: 2001. Victorian Road Toll that year: 444. www.tac.vic.gov.au ====================== "Copyright in the material on this website is owned by the TAC and may only be used for non-commercial personal or educational purposes. You may not modify, transmit or revise the contents of this website without the prior written permission of the TAC."

Wipe off or livestac commercial Transport Accident Commission Victoria TV ad road trauma toll safety

'Only A Mate' - Prateek Bandopadhayay -2004 MAFMAD Winner Make a Film. Make a Difference (MAFMAD) is a short film competition supported by the Transport Accident Commission (TAC) in Victoria that encourages young film makers to submit an idea thatll make their mates think twice before taking risks on the road.

'Only Mate' Prateek Bandopadhayay -2004 MAFMAD Winner

The Substitute - Kayla Robertson MAFMAD 2008 Winner Make a Film. Make a Difference (MAFMAD) is a short film competition supported by the Transport Accident Commission (TAC) in Victoria that encourages young film makers to submit an idea thatll make their mates think twice before taking risks on the road.

Make Film. Difference (MAFMAD)

A normal, everyday scenario that shows the outcome of a backseat passenger not having her seatbelt on. The rehabilitation scene still reverberates and includes the well-remembered line Hold on Katie, bend your knee. It introduced another aspect of road trauma, that a serious injury is as an equally tragic outcome of road trauma as death.Launched: 1992. Victorian Road Toll that year: 396. www.tac.vic.gov.au ====================== "Copyright in the material on this website is owned by the TAC and may only be used for non-commercial personal or educational purposes. You may not modify, transmit or revise the contents of this website without the prior written permission of the TAC."

Bones aka Bend your knee Katie seatbelt TAC commercial Transport Accident Commission Victoria TV ad road trauma toll safety

March 2008, Protective Clothing Campaign For the first time in almost six years, the TAC launched a motorcycle safety campaign promoting the importance of protective clothing for all riders. The ad begins with the aftermath of a motorbike crash at the scene. We then see the victim lying in the operating theatre at the Austin Hospital with a Doctor talking to the audience about the mans injuries and how it could have been prevented. In the background the victim is moaning with pain as the nurses and doctors remove pieces of denim from his wounds. The public education campaign asked riders "What's between you and the operating theatre?". This campaign was developed to highlight the risks associated with riding without the appropriate protective clothing and focuses on two key rider groups; motorcyclists and scooter riders. The ads take on a reality television show feel similar to RPA, beginning with the aftermath of a road crash.

TAC Motorbike Protective Clothing Campaign transport accident commission injury bikes riders ad tv commercial victoria

Many people were sceptical that driving 5 km/h slower could make a difference to speed on impact. With the help of crash expert Dr Ian Johnston, and an airfield, it is shown conclusively that a 5km/h difference when braking makes a 27km/h difference on impact.Launched: 2002. Victorian Road Toll that year: 397. www.tac.vic.gov.au ====================== "Copyright in the material on this website is owned by the TAC and may only be used for non-commercial personal or educational purposes. You may not modify, transmit or revise the contents of this website without the prior written permission of the TAC." Comments may not be published if they do not add to the discussion, are offensive, repetitious, illegal or meaningless, contain clear errors of fact or are in poor taste.

Prof. Ian Johnston From Monash University Accident Research TAC commercial Transport Commission Victoria TV ad road trauma toll safety speed speeding anti-speed slo mo replay

The number of unrestrained occupants involved in roadtrauma in Victoria was rising; some 25% of those killed were not wearing seatbelts. This ad highlights how in the event of a crash, unrestrained car occupants can cause profound injuries to others who are belted. Neurologist Dr John Olver takes us through what happens to an unrestrained passenger in a crash and shows the long-term head injuries from which the victim will never recover.Launched: 1999. Victorian Road Toll that year: 384. www.tac.vic.gov.au ====================== "Copyright in the material on this website is owned by the TAC and may only be used for non-commercial personal or educational purposes. You may not modify, transmit or revise the contents of this website without the prior written permission of the TAC."

Pinball TAC seatbelt safety TV campaign commercial Transport Accident Commission Victoria ad road trauma toll

The structure of thisdrink drive commercial broke the mould. It begins like a cliched new car commercial only to see the car slam into the back of a truck. Then the story unfolds of a Dad whose daughter was killed in the car, driven by her partner after a birthday celebration. Every crash affects many people. This weeping father says Ill never forget having to choose a coffin for my beautiful baby.Launched: 2000. Victorian Road Toll that year: 407. www.tac.vic.gov.au ====================== "Copyright in the material on this website is owned by the TAC and may only be used for non-commercial personal or educational purposes. You may not modify, transmit or revise the contents of this website without the prior written permission of the TAC." Comments may not be published if they do not add to the discussion, are offensive, repetitious, illegal or meaningless, contain clear errors of fact or are in poor taste.

Never TAC Drink Drive TV ad commercial Transport Accident Commission Victoria road trauma toll safety

Many people believed that the young girl cyclist was as much to blame as the speeding driver in this commercial. However, it made the point that no matter what other people might do, if you are driving over the speed limit, you are to blame and will feel the full force of the law. The speeding driver later appeared in a follow-up commercial arguing with his wife about his culpability.Launched: 2004. Victorian Road Toll that year: 343. www.tac.vic.gov.au ====================== "Copyright in the material on this website is owned by the TAC and may only be used for non-commercial personal or educational purposes. You may not modify, transmit or revise the contents of this website without the prior written permission of the TAC."

No Speed TV campaign TAC commercial Transport Accident Commission Victoria ad road trauma toll safety

Transport Accident Commission Victoria. www.tac.vic.gov.au ====================== "Copyright in thematerial on this website is owned by the TAC and may only be used for non-commercial personal or educational purposes. You may not modify, transmit or revise the contents of this website without the prior written permission of the TAC." Comments may not be published if they do not add to the discussion, are offensive, repetitious, illegal or meaningless, contain clear errors of fact or are in poor taste.

TAC 'Wipe off 5' The Elbow Buckley and Malthouse collingwood Transport Accident Commission Victoria wipe off 5 australia